Objectives: This study sought to determine whether a culturally relevant health message would promote stair use in a predominantly Hispanic community.
Methods: Observations of stair, elevator, and escalator use were collected over a 6-month period at 4 sites throughout the city of El Paso, Tex. The efficacy of individual and family health promotion signs was tested.
Results: Stair use increased in response to both individual and family promotion health messages, and use varied widely by intervention site.
Conclusions: These results underscore the importance of considering the physical characteristics of the environments targeted for health promotion campaigns.