Data mining for shopping centres – customer knowledge‐management framework
Charles Dennis
(Charles Dennis is a Lecturer in Marketing and Retail Management at Brunel University, London, UK.)
David Marsland
(David Marsland is at the Centre for Evaluation Research at Brunel University, London, UK.)
Tony Cockett
(Tony Cockett is a Lecturer in Multimedia Design at Brunel University, London.)
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Abstract
Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of data mining, but shopping centres have received little attention. Aspects of customer knowledge management for shopping centres are considered using analogies drawn from an exploratory questionnaire survey.
Keywords
Citation
Dennis, C., Marsland, D. and Cockett, T. (2001), "Data mining for shopping centres – customer knowledge‐management framework", Journal of Knowledge Management, Vol. 5 No. 4, pp. 368-374. https://doi.org/10.1108/13673270110411797
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited