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The effects of dietary advice and vouchers on the intake of fruit and fruit juice by pregnant women in a deprived area: a controlled trial

Published online by Cambridge University Press:  01 June 2007

ML Burr*
Affiliation:
Department of Epidemiology, Statistics and Public Health, Centre for Health Sciences Research, Cardiff University, Neuadd Meirionnydd, Heath Park, Cardiff CF14 4YS, UK
J Trembeth
Affiliation:
Nutrition and Dietetics Department, Torbay Hospital, Torbay, UK
KB Jones
Affiliation:
Clinical Biochemistry Department, Prince Charles Hospital, Merthyr Tydfil, UK
J Geen
Affiliation:
Clinical Biochemistry Department, Prince Charles Hospital, Merthyr Tydfil, UK
LA Lynch
Affiliation:
Maternity Department, Prince Charles Hospital, Merthyr Tydfil, UK
ZES Roberts
Affiliation:
Department of Epidemiology, Statistics and Public Health, Centre for Health Sciences Research, Cardiff University, Neuadd Meirionnydd, Heath Park, Cardiff CF14 4YS, UK
*
*Corresponding author: Email: burrml@cf.ac.uk
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Abstract

Objective

To examine the effectiveness of two methods of increasing fruit and fruit juice intake in pregnancy: midwives' advice and vouchers exchangeable for juice.

Design

Pregnant women were randomly allocated to three groups: a control group, who received usual care; an advice group, given advice and leaflets promoting fruit and fruit juice consumption; and a voucher group, given vouchers exchangeable for fruit juice from a milk delivery firm. Dietary questionnaires were administered at ~16, 20 and 32 weeks of pregnancy. Serum β-carotene was measured at 16 and 32 weeks.

Setting

An antenatal clinic in a deprived area.

Subjects

Pregnant women aged 17 years and over.

Results

The study comprised 190 women. Frequency of fruit consumption declined during pregnancy in all groups, but that of fruit juice increased substantially in the voucher group. Serum β-carotene concentration increased in the voucher group, from 106.2 to 141.8 μmol l− 1 in women with measurements on both occasions (P = 0.003), decreased from 120.0 to 99.8 μmol l− 1 in the control group (P = 0.005), and was unchanged in the advice group.

Conclusions

Pregnant women drink more fruit juice if they receive vouchers exchangeable for juice supplied by the milk delivery service. Midwives' advice to eat more fruit has no great effect. Providing vouchers for fruit juice is a simple method of increasing its intake in a deprived population and may be useful for other sections of the community.

Type
Research Paper
Copyright
Copyright © The Authors 2007

There is a growing body of evidence on the importance of fruit and vegetables in maintaining health. The benefits seem to include favourable effects on lung functionReference Cook, Carey, Whincup, Papacosta, Chirico and Bruckdorfer1, Reference Butland, Fehily and Elwood2, respiratory symptomsReference Cook, Carey, Whincup, Papacosta, Chirico and Bruckdorfer1, blood pressureReference Appel, Moore, Obarzanek, Vollmer, Svetkey and Sacks3, heart diseaseReference Ness and Powles4, strokeReference Feldman5 and cancer incidence6, and operate throughout childhood and adult life. In consequence, the Department of Health and other official bodies recommend that people should eat at least five portions of fruit and vegetables daily, one of which can be in the form of fruit juiceReference Williams7.

Only a small minority of the population (15% of women) achieve the recommended intake of fruit and vegetablesReference Henderson, Gregory and Swan8. People of lower socio-economic status are particularly liable to have inadequate consumption of these foodsReference Billson, Pryer and Nichols9, which probably contributes to their high morbidity and mortality rates. It is therefore important to investigate methods of increasing the uptake of these foods in the more deprived communities.

A randomised controlled trial was set up in a deprived area to see whether the intake of fruit or fruit juice by pregnant women could be increased using two alternative methods: advice from the midwife and vouchers exchangeable for fruit juice supplied by a milk delivery firm.

Subjects and methods

The area selected for the study is one of the most deprived in Wales, in terms of long-term deprivation and poverty; furthermore, for 1990–1995, it had the highest age-standardised mortality rate in Wales for both males and femalesReference Monaghan10. The study was directed to pregnant women for the following reasons:

  1. 1 Adequate nutrition is particularly important during pregnancy; there is evidence that antenatal nutrition has lifelong health effects on the unborn childReference Barker, Eriksson, Forsén and Osmond11.

  2. 2 Young mothers are key individuals in influencing the diet of the population, in that they largely determine the food intake of their children and to some extent of their partners.

  3. 3 They have regular contact with health service personnel.

  4. 4 It might be expected that they would be more receptive to health-related advice than other members of the community.

The aims of the study were:

  1. 1 To see whether dietary advice given by midwives increases the intake of fresh fruit in pregnancy.

  2. 2 To see whether the intake of fruit juice by pregnant women is increased by the issue of vouchers exchangeable for fruit juice supplied by the milk delivery service.

Fruit and fruit juice rather than vegetables were selected for these interventions because they do not require cooking, so that their intake can be more easily increased.

Pregnant women attending the booking clinic at a district general hospital were invited to participate in the study if they were at least 17 years old and booked under the care of one of the consultant obstetricians at that hospital. An information sheet explaining the study was sent to the women before they attended the booking clinic so as to give them the opportunity to reflect on whether they wished to participate and reduce the length of time needed to explain the study at the clinic. There they were interviewed, and the study was explained in more detail. Women were excluded from the trial if they had diabetes or did not expect to reside within the area supplied by the milk delivery firm throughout the pregnancy.

A short questionnaire was administered to the women who agreed to participate. They were asked to state how often they usually took various foods, and were offered nine frequencies: never, rarely (less than once a week), and 1–7 days per week. The specified foods included apples/pears, oranges/satsumas/tangerines, bananas, grapefruit, peaches/plums, grapes/berries, other fresh fruit, tinned fruit, ‘pure 100% fruit juice (not squash or fizzy drinks)’ and vegetables other than potatoes. The questionnaire was based on one that was previously used in the same area among elderly people, which showed the frequency of fresh fruit intake to be significantly associated with plasma ascorbate concentrationReference Burr, Elwood, Hole, Hurley and Hughes12, Reference Burr, Samloff, Bates and Holliday13; the questionnaire in this study differed in that it enquired about separate categories of fruit, since we wished to examine changes in different fruits.

The women were then allocated to three groups, by means of cards designating these groups that were placed in random order within serially numbered opaque sealed envelopes:

  1. 1 Control group. Women in this group received usual care, including any dietary advice normally given from midwives, health visitors, general practitioners, etc.

  2. 2 Advice group. Women in this group received advice and written information from the midwife about increasing the amount of fruit and fruit juice in their diet. A leaflet was issued describing the health benefits of fruit in pregnancy, suggesting various ways of increasing the intake of fruit and fruit juice, and giving advice about how to buy fruit cheaply.

  3. 3 Voucher group. Women in this group received vouchers to be exchanged for free cartons of pure fruit juice delivered directly to the door by the local milk delivery service. The amount of fruit juice supplied to each pregnant women in this group was 2 l per week for ~30 weeks.

The midwives were given oral and written details about the purpose and rationale of the study, including information about the health benefits of fruit and the sources and actions of vitamin C and β-carotene.

The vouchers were numbered individually and issued in batches to the appropriate women, who were asked to write their addresses on them. The milk delivery company was informed of each address where juice (100% orange juice) was to be delivered, the vouchers being accepted as payment only for this product. Further batches of vouchers were supplied to these women as required.

The dietary questionnaire was repeated at ~20 weeks of pregnancy (by post or telephone) and again at ~32 weeks at interview, when the women had another antenatal hospital appointment. The baseline and later questionnaires were compared for each individual so as to see whether fruit intake had changed. A rise of two or more of the nine frequencies from baseline was considered as an increase; a fall of two or more frequencies was considered as a decrease. The net percentage of women whose intake of each fruit increased (i.e. the number of women whose intake increased minus the number whose intake decreased, expressed as a percentage of all women for whom information was available on both occasions) was calculated for the three groups. The differences between the groups was expressed as the net percentage increase in one group minus that in another, with 95% confidence intervals (CIs) calculated by the method of squaring and addingReference Newcombe14.

The women in the advice group were sent additional follow-up questionnaires asking whether certain problems stopped them eating more fruit: cost; changes in taste or appetite during pregnancy; disliking the taste of fruit; difficulties in preparation; fruit going rotten; non-availability in local shops; difficulty in carrying it from the shops; family members disliking fruit; any other reason. Women in the voucher group were sent additional questionnaires asking whether they were receiving the free juice, and, if so, who in the household drank it and whether any was thrown away.

About 7 ml of extra blood was obtained at ~16 and 32 weeks, when blood was routinely taken as part of antenatal care. Samples were protected from light prior to centrifugation; the serum was stored at 80°C until analysis, and then defrosted in the dark and protected from light during the carotene extraction procedure by using dark coloured reaction cups. The assay was subject to appropriate calibration and internal quality procedures. Serum β-carotene was measured as an objective biomarker of the intake of fruit and fruit juice, using reversed phase high-perfomance liquid chromatography and single wavelength ultraviolet detection at 453 nm (Chromosystems Instruments and Chemicals GmbH). The reference range for this assayReference Krapf15 is 40–322 ng ml− 1.

The paired t-test was used to determine whether there were significant changes in β-carotene levels between baseline and 32 weeks within each of the groups. A Tukey multiple comparisons test was used to determine whether there were significant differences in the changes in β-carotene levels between pairs of the groups. The number of women ultimately recruited was opportunistic; some of the assumptions on which a power calculation was based turned out to be incorrect.

The approval of the Local Research Ethics Committee was obtained for this study. Each woman gave signed consent to participate before recruitment.

Results

Out of 192 women who were invited to take part in the study, 190 agreed to participate; 64 were randomly allocated to the control group, 63 to receive advice and 63 to receive vouchers. Table 1 shows the baseline characteristics of the three groups; they were fairly similar except for a lower proportion of smokers in the advice group, and more first pregnancies in the voucher group.

Table 1 Baseline characteristics of women in the three randomised groups

SD – standard deviation.

Figure 1 shows the distribution of the women in the three groups according to the number of days per week on which they ate certain fruits and fruit juice at baseline, in three broad frequencies ( < 2, 2–4 and 5–7 days week− 1). The fresh fruits most commonly eaten were apples or pears, oranges and similar citrus fruits, and bananas. The other categories of fruit were not commonly eaten in this population ( < 10% overall ate any of these types of fruit on 5 or more days weekly), and their consumption tended to decline during pregnancy in all groups, except for that of canned fruit, which rose slightly in all groups. The data on these fruits are therefore not presented here. A substantial proportion of the women (37% overall) said that they drank ‘pure 100% fruit juice’ on 5–7 days weekly. An attempt was made to distinguish between pure fruit juice and squash or other drinks, but it cannot be assumed that all these women understood this distinction. The pattern of fruit consumption was fairly similar in the three groups at baseline; vegetable consumption (not shown) was very similar in the three groups.

Fig. 1 Distribution of women at baseline according to fruit intake frequency, in three randomised groups

Table 2 shows the mean serum β-carotene concentrations of the women at baseline, in the same three broad intake frequencies for each fruit. In each case, the serum β-carotene tended to rise with increasing frequency of intake; the high standard deviations reflect the skewed distribution, but median values (not shown) displayed a very similar pattern. Spearman's rank correlation coefficient was calculated to examine the relationship between the intake of each item (using the nine frequencies) and serum β-carotene at baseline. The correlations, although rather weak, were highly significant for oranges and fruit juice, and approached statistical significance for apples and bananas. A similar gradient was seen in relation to vegetable intake; the correlation just fell short of statistical significance (r = 0.15, P = 0.053).

Table 2 Relationship between frequency of fruit intake with serum β-carotene concentration in ng ml−1 at baseline

SD – standard deviation.

* r = Spearman's rank correlation coefficient: intake (nine frequencies) vs. β-carotene.

Table 3 shows the net percentage of women whose intake of each fruit increased. The consumption of apples, oranges and bananas had not greatly changed at 20 weeks, but by 32 weeks their intake showed an overall tendency to decline. Of the 39 women in the advice group who gave information at 32 weeks, the difficulties identifed were change in taste in 20, fruit going rotten (18), disliking the taste (four), non-availability (four), carrying the fruit (four), family members' dislike (two), cost (one), children eating it first (one); nobody saw food preparation as a problem.

Table 3 Changes in fruit consumption in the three randomised groups

* The number of women whose intake increased minus the number whose intake decreased, as a percentage of the number supplying information on both occasions.

A substantial and maintained increase of fruit juice intake occurred in the voucher group, in contrast to the decreases seen in the other groups. From the extra information received from the voucher group, it appeared that in a few cases the supply was interrupted or discontinued due to change of address; very little was thrown away. Of the 37 who continued to receive juice and provided information at 32 weeks, all claimed to drink it, although 25 shared it, mostly with children or partners.

Table 4 shows the serum β-carotene concentrations in all the women for whom it was measured at baseline, and in those for whom a repeat value was obtained at 32 weeks. The women who provided both samples had very similar mean baseline values to those of the original randomised groups of which they formed part. When the changes were examined in the women who provided a second sample, there was a significant fall in the control group, a significant rise in the voucher group, and no change in the advice group. In view of the differences between the three groups regarding smoking status and parity, the relationship was examined between these characteristics and change in β-carotene. No significant differences were found between the changes in β-carotene in smokers and non-smokers, or between those in primigravida and multigravida, so no adjustments were made for these characteristics in the dietary or biochemical statistical analyses.

Table 4 Serum β-carotene concentrations in ng ml−1 in the three randomised groups

SD – standard deviation.

* The value at 32 weeks minus that at baseline in those women for whom both measurements were made.

Table 5 shows the differences between the changes from baseline to 32 weeks in the randomised groups. For each fruit, the net percentage whose intake increased (defined as in Table 3) for one group was subtracted from that for another group. The 95% CIs reveal no significant differences in respect of apples, oranges or bananas, but a significant increase in fruit juice consumption in the voucher group relative to the changes in the other groups. Serum β-carotene similarly increased significantly in the voucher group relative to the change in the advice group, and even more so relative to the change in the control group.

Table 5 Differences between changes in randomised groups at 32 weeks

CI – confidence interval.

* Net percentage consuming more fruit defined as in the footnote to Table 3.

Vegetable intake (not shown) tended to decline in all groups; the differences between the groups in this regard were smaller than those for fruits and did not approach statistical significance.

The cost of the intervention was almost wholly that of the orange juice: £75 per person to supply juice for 30 weeks (£4725 overall); there were also small printing expenses for forms and vouchers, but no distribution costs.

Discussion

Eating fruit and vegetables seems to confer a wide range of benefits to health. It has been estimated that an increment of one serving per day reduces the risk of ischaemic stroke by 6%Reference Feldman5 and an extra 1.5 portions reduces cancer risk by 23%6. Other effects probably include enhancement of lung functionReference Cook, Carey, Whincup, Papacosta, Chirico and Bruckdorfer1, Reference Butland, Fehily and Elwood2 and protection against ischaemic heart diseaseReference Ness and Powles4. Vitamin C intake in pregnancy is related to birth weightReference Mathews, Yudkin and Neil16, which has lifelong predictive implications for healthReference Barker, Eriksson, Forsén and Osmond11.

The potential benefit of increasing fruit intake is likely to be greatest in deprived areas, where fruit intake is lowest; the intake of fruit-related nutrients (fibre, carotene and vitamin C) among pregnant women is markedly related to their social classReference Haste, Brooke, Anderson, Bland, Griffin and Peacock17. The difficulty lies in changing established dietary patterns in these communities. The present study was set up among women attending an antenatal clinic in a deprived area to examine the effects of two interventions: dietary advice by the midwife and vouchers exchangeable for pure orange juice from the milk delivery service. Pregnant women were selected partly because of their contact with health services and partly because of their importance in influencing the nutritional state of the community, directly and indirectly.

The answer to a simple question about frequency of fruit intake was related to plasma ascorbate in surveys of the elderlyReference Burr, Elwood, Hole, Hurley and Hughes12, Reference Burr, Samloff, Bates and Holliday13 and to serum β-carotene in this study. Similar questions (using a telephone enquiry) were validated against detailed dietary information among diverse American populationsReference Serdula, Coates, Byers, Mokdad, Jewell and Chávez18. It seems that the frequency of intake is more important than portion size in distinguishing between high and low consumption of fruit and vegetablesReference Ashfield-Watt, Welch, Day and Bingham19.

Brief dietary advice has been shown to elicit sustained increases in fruit and vegetable consumption and to raise plasma β-carotene concentration among adults in a deprived communityReference Steptoe, Perkins-Porras, Rink, Hilton and Cappucio20. The Department of Health encourages all health professionals to give advice on healthy living21, and midwives are well placed to do this. In this study, simple dietary advice did not overcome the tendency for fruit consumption to decline during pregnancy (except perhaps in relation to bananas and fruit juice); it may have prevented the decline in β-carotene seen in the control group, though the difference was not statistically significant. Even a small effect of this form of intervention is likely to be cost-effective; perhaps it should be investigated further in conjunction with specific dietary training of midwives, since they may lack the nutritional knowledge needed for effective dietary adviceReference Mulliner, Spiby and Fraser22.

The main barrier to increasing fruit intake was change in taste and appetite for fruit during pregnancy (identified by half the women), followed by the perishability of fruit. The availability and transport of fruit were less important issues, while cost was not perceived as a problem even in this deprived area.

Fruit juice has several biochemical and physiological effects that are likely to be beneficial to health. It enhances antioxidant statusReference Young, Nielsen, Haraldsdóttir, Danshvar, Lauridsen and Knuthsen23Reference Sánchez-Moreno, Cano, de Ancos, Olmedilla, Granado and Martín25, reduces lipoprotein oxidationReference Harats, Chevion, Nahir, Norman, Sagee and Berry26, reduces antioxidant DNA damage and stimulates immune cell functionReference Bub, Watzl, Blockhaus, Brivida, Liegibel and Müller24; it also raises high-density lipoprotein cholesterol in people with hypercholesterolaemiaReference Kurowska, Spence, Jordan, Wetmore, Freeman and Piché27. It is considered to be easy to takeReference Treiman, Freimuth, Damron, Lasswell, Anliker and Havas28, Reference Anderson, Cox, McKellar, Reynolds, Lean and Mela29, and supplied 21% of the vitamin C intake of households in an American studyReference Taylor, Hampl and Johnston30. It is thus a convenient and acceptable nutritional medium.

An American programme gives coupons exchangeable for certain fruits, vegetables and juices to families containing pregnant and postpartum women, and young children at risk of nutritional deficiencyReference Treiman, Freimuth, Damron, Lasswell, Anliker and Havas28. A comparative study (not randomised) examined the effects of education and vouchers among these families. The intake of fruit and vegetables was increased by issuing vouchers that were exchangeable at farmers' markets, and the effect was greater than that of educationReference Anderson, Bybee, Brown, McLean, Garcia and Breer31. The use of milk delivery services in the present study has the advantage of regularly providing the fruit juice at the door. It also avoids the opportunity for redeeming the vouchers for other products that would be available at a supermarket. Fruit juice did not seem to replace fruit in the diet – at 32 weeks, changes in the fruit intake of the voucher group compared favourably with those of the control group (Table 5).

Serum β-carotene reflects fruit and vegetable intakeReference Steptoe, Perkins-Porras, Rink, Hilton and Cappucio20Reference Zino, Skeaff, Williams and Mann32Reference Block, Norkus, Hudes, Mandel and Helzlsouer34 and was therefore used as a biomarker of compliance. Although vegetables potentially supply more β-carotene than fruit, changes in their intake were very similar in the three groups, so their contribution is unlikely to have affected the results differentially. Ascorbate concentrations were unsuitable for this purpose owing to the presence of vitamin C in some of the supplements that are taken intermittently by pregnant women. The changes in β-carotene levels show that the pregnant women did indeed consume the juice; even when it was also drunk by other members of their households, these were within the same deprived community and likely to benefit from an increased intake.

The issue of vouchers in this way is thus a simple and effective method of increasing the intake of fruit juice among pregnant women in a deprived community. It is likely that it would also be useful in other sections of the population.

Acknowledgements

We thank the consultant obstetricians at Prince Charles Hospital for permission to involve their patients in this study, the midwives for giving the dietary advice, and Caron Sweeney for following up the patients and recording the data. We are grateful to the hospital dietitians for their advice and encouragement. The study was funded by a grant from Bro Taf Health Authority, which we gratefully acknowledge.

References

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Figure 0

Table 1 Baseline characteristics of women in the three randomised groups

Figure 1

Fig. 1 Distribution of women at baseline according to fruit intake frequency, in three randomised groups

Figure 2

Table 2 Relationship between frequency of fruit intake with serum β-carotene concentration in ng ml−1 at baseline

Figure 3

Table 3 Changes in fruit consumption in the three randomised groups

Figure 4

Table 4 Serum β-carotene concentrations in ng ml−1 in the three randomised groups

Figure 5

Table 5 Differences between changes in randomised groups at 32 weeks