Glossary of Google Analytic terms
| Google term | Explanation | ||
|---|---|---|---|
| Number of clicks | Direct clicks traffic that does not originate from search-engine results or a referring link in a domain is identified as ‘direct’19 | Visits | Number of times people viewed the site |
| % New visits | An estimate of the percentage of first time visits | ||
| New visits | Number of first-time visits (from people who had never visited your site before) | ||
| Bounce rate | Percentage of single-page visits (ie, visits in which the person left the site from the entrance page without interacting with the page). | ||
| Pages/visit | The average number of pages viewed during a visit to the site. Repeated views of a single page are counted (also called Average Page Depth) | ||
| Average visit duration | Average actual length of time a visitor spends on the site.20 Google Analytics will record visit duration for a maximum of 30 min, after which it will time-out. If the tab is kept open the duration will continue to be monitored until this point21 | ||
| All clicks the overview of all clicks onto the website of interest19 | Page views | Number of pages viewed. Repeated views of a single page are counted | |
| Unique page views | Number of visits during which the specified page was viewed at least once. A unique page view is counted for each page URL + page Title combination | ||
| Average time on page | Average amount of time visitors spend viewing a specified page or set of pages | ||
| Entrances | Number of times visitors entered your site through a specified page or set of pages | ||
| Bounce rate | Percentage of single-page visits (ie, visits in which the person left the site from the entrance page without interacting with the page) | ||
| Twitter referrals clicks that originate from a third-party website where a web link has been provided to the page of interest21 22 | Sessions | Same as Unique page views | |
| Page views | Number of pages viewed. Repeated views of a single page are counted. | ||
| Average session duration | Same as Average time on page (Only data for the CSzG PLS pages will be recorded) | ||
| Outbound clicks | Events | An action tracked on the website—for example, exit to Cochrane Library | |
| Total events | Total events is the number of times events occurred | ||
| Unique events | Unique events is the number of visits during which one or more events occurred | ||
URL, Uniform Resource Locator.