Table 1

Campaign waves and number of booked and achieved Target Audience Rating Points (TARPs)

Campaign waveDatesAdvertisement(s)Number of TARPs booked (statewide)Number of TARPs achieved (statewide)
Wave I16 May–17 July 2010Spread and Stains23752497 (277/week*)
Wave II17 October–12 November 2010Spread933784 (196/week)
Wave III10 April–28 May 2011Spread18581898 (271/week)
  • *Total TARPS averaged across campaign period, including some weeks where no TARPS were achieved.