Table 1

Mindspace effects

Mindspace effectDescription
MessengerWe are heavily influenced by who communicates information
IncentivesOur responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses
NormsWe are strongly influenced by what others do
DefaultsWe ‘go with the flow’ of preset options
SalienceOur attention is drawn to what is novel and seems relevant to us
PrimingOur acts are often influenced by subconscious cues
AffectOur emotional associations can powerfully shape our actions
CommitmentWe seek to be consistent with our public promises, and reciprocate acts
EgoWe act in ways that make us feel better about ourselves