Message stimuli tested
| Number | Description | Theme |
|---|---|---|
| 1 | Young boy crying. Headline reads: “If this is how your child feels after losing you for a minute, just imagine if they lost you for life” | Evokes concern for children whose parents die from tobacco-related diseases |
| 2 | Young Pacific girls with a toy. Headline reads: “What's worse than hearing your doctor say: ‘You've got cancer?’: Telling your family” | Evokes concern for children whose parents die from tobacco-related diseases |
| 3 | Young girl shaping fingers into a heart. Headline reads: “Quit for those who love you” | Evokes concern for children exposed to second-hand smoke |
| 4 | Community cessation booth. Headline reads: “When you decide to be smokefree, we'll be here to help you.” | Uses a rational appeal that focuses on choice and offers support to those who have chosen to quit |
| 5 | Children in playground. Headline reads: “All children have the right to a smoke-free childhood” | Uses a rational appeal that focuses on choice and urges adults to provide smoke-free environments for children |
| 6 | Image of unborn child. Headline reads: “There is no such thing as a safe cigarette” | Evokes concern for vulnerable unborn child |
| 7 | Pregnant woman with one hand on stomach, other hand holding a cigarette. Headline reads: “You can't hide it from your baby” | Evokes concern for vulnerable unborn child |
| 8 | Baby girl on oxygen machine; has a bow in her hair. Headline reads: “Smoking cuts off your baby's oxygen supply” | Evokes concern for newborn children whose mothers smoked while pregnant |
| 9 | Premature baby on respirator. Headline reads: “If you plan to get pregnant, then plan to quit first” | Evokes concern for newborn children whose mothers smoked while pregnant |