Table 2

Overview of formal written evidence cited by transnational tobacco corporations (TTCs) in their submissions to the UK standardised packaging consultation 2012

Theme of evidence	Standardised packaging ‘won't work’: no evidence of impacts on smoking behaviour	Standardised packaging ‘will have negative unintended consequences’				The policy process was ‘flawed’	Total
How cited by TTCs		Economic	Illicit	IP/Trade	Price	The policy process was ‘flawed’	Total
Promoted	77*	3	18	5	9	19	131
Contested	11	1	0	0	0	0	12
	–	4	18	5	9	–	–
Total	88	36				19	143

*The evidence examined further in this article. Bold text indicates totals.