Effect of media campaigns on donor registration
| Author Target population Language | Media Duration | Self-reported registration intention to be a donor | Pretest (%) | Post-test (%) | p Value |
|---|---|---|---|---|---|
| Frates et al,29 USA Hispanic Spanish | TV and radio 3 years | Have decided to be a donor Signed a donor card | 27 | 31 | 0.163 |
| 14 | 16 | 0.376 | |||
| Salim et al,30 USA Hispanic English and Spanish | TV and radio 1 year | Intent to donate (% likely or very likely) | 32 | 30 | 0.488 |
| Radosevich et al,16 USA African American English | TV, radio and print media 1 year | Donor designation on driver's licence | 33 | 40 | 0.123 |
| Alvaro et al,31 USA Hispanic Spanish | TV and radio 1 year | Have you personally told anybody that you would like to be an organ donor (%yes) | 28.5 | 27.2 | 0.723 |
| 23.2 | 20.9 | 0.445 | |||
| Hebert et al32* Chinese American Not Stated | Print media 1 year | I do not intend to donate my organ at my death | 11 | 21 | 0.001 |
| Harrison et al15 African American English | Bill Boards in the vicinity of vehicle licensing office radio ads Face-to-face contacts with donor families | Verified registration (counts of registrants in postcode areas with a population >80% African American) | 0.1 | 1.2 | 0.001 |
*During this campaign, a major scandal reported that a funeral home near to the intervention location had been procuring tissue from cadavers without family consent. This story was covered on national and local media.