Attitudes and intentions of respondents who were currently smoking from a plain pack compared with those respondents who were smoking from a branded pack*
| Smoking from a plain pack (n=388) | Smoking from a branded pack (n=148) | Unadjusted OR (95% CI), p value | Model 1: adjusted OR† (95% CI), p value | Model 2: adjusted OR‡ (95% CI), p value | |
|---|---|---|---|---|---|
| Brand appeal | N (%) | N (%) | |||
| Brand quality: Lower than a year ago | 119 (30.6) | 27 (18.1) | OR=2.00 (1.25 to 3.20) p= 0.004 | OR=1.66 (1.01 to 2.72) p=0.045 | OR=1.41 (0.85 to 2.35) p=0.187 |
| Brand satisfaction: Lower than a year ago | 102 (26.2) | 22 (14.9) | OR=2.03 (1.22 to 3.36) p=0.006 | OR=1.70 (1.00 to 2.89) p=0.052 | OR=1.53 (0.88 to 2.63) p=0.130 |
| Perceived harm | N (%) | N (%) | |||
| Thought about the harms of smoking ‘often’ or ‘very often’ in the last week | 178 (45.9) | 53 (35.6) | OR=1.56 (1.04 to 2.36) p=0.032 | OR=1.43 (0.92 to 2.22) p=0.115 | OR=1.42 (0.90 to 2.24) p=0.129 |
| Believe the dangers of smoking have been exaggerated | 125 (32.3) | 46 (30.9) | OR=1.07 (0.71 to 1.61) p=0.753 | OR=1.15 (0.75 to 1.78) p=0.526 | OR=1.15 (0.73 to 1.80) p=0.551 |
| Quitting thoughts and intentions | Mean (SD), N | Mean (SD), N | Unadjusted F, df, p value | Adjusted F†, df, p value | Adjusted F‡, df, p value |
| Quitting as a priority in my life** (0 lowest to 10 highest) | 6.76 (2.85), 337 | 5.62 (2.99), 130 | F=14.76, df=1,464 p<0.001 | F=13.11, df=1,442 p<0.000 | F=11.25, df=1,441 p=0.001 |
| N(%) | N (%) | ||||
| Thought about quitting at least once a day in the last week | 143 (36.8) | 32 (21.8) | OR=2.09 (1.35 to 3.25) p=0.001 | OR=1.81 (1.13 to 2.89) p=0.013 | OR=1.82 (1.13 to 2.95) p=0.014 |
| Planning to quit in the next 30 days | 100 (25.8) | 27 (18.1) | OR=1.58 (0.98 to 2.54) p=0.060 | OR=1.31 (0.78 to 2.18) p=0. 309 | OR=1.28 (0.75 to 2.17) p=.363 |
| Seriously considering quitting in the next 6 months | 267 (68.8) | 85 (57.1) | OR=1.66 (1.12 to 2.45) p=0.011 | OR=1.30 (0.85 to 1.98) p=0.221 | OR=1.34 (0.86 to 2.07) p=0.195 |
| Support for the new legislation | N (%) | N (%) | |||
| Support for an increase in graphic health warning size to 75% front of pack | 211 (54.4) | 79 (53.5) | OR=1.04 (0.71 to 1.52) p=0.841 | OR=0.97 (0.64 to 1.46) p=0.882 | OR=1.01 (0.66 to 1.55) p=0.955 |
| Approval for the introduction of plain packaging | 203 (52.4) | 63 (42.2) | OR=1.51 (1.03 to 2.21) p=0.034 | OR=1.51 (1.00 to 2.28) p=0.049 | OR=1.63 (1.07 to 2.49) p=0.024 |
*Numbers may not add to N=536 due to rounding off of weighted numbers.
†Adjusted for SES, daily consumption levels, recalled at least one anti-smoking advertisement, brand segment and previous quit attempts.
‡Also adjusted for covariates, and proportion of sample smoking from a plain pack each week of the interview.
**Due to skip error in questionnaire only asked of current smokers aged under 60 years.
SES, socioeconomic status.