Characteristics of current smokers
| Number* | Per cent | |
|---|---|---|
| Total | 536 | 100 |
| Sex | ||
| Male | 303 | 56.6 |
| Female | 233 | 43.4 |
| Age group (years) | ||
| 18–29 | 163 | 30.4 |
| 30–49 | 229 | 42.8 |
| 50+ | 144 | 26.8 |
| Education | ||
| Up to year 12 | 333 | 62.0 |
| Tertiary level and above | 204 | 38.0 |
| Socioeconomic status | ||
| Low (most disadvantaged) | 129 | 24.1 |
| Medium | 345 | 64.2 |
| High (least disadvantaged) | 63 | 11.7 |
| Area of residence | ||
| Metropolitan Victoria | 387 | 72.1 |
| Regional Victoria | 146 | 27.2 |
| Unknown | 4 | 0.7 |
| Current daily consumption level (average no of cigarettes/day) | ||
| <5 (includes non-daily smokers) | 139 | 25.8 |
| >5–10 | 132 | 24.6 |
| >10–15 | 103 | 19.2 |
| >15 | 150 | 28.0 |
| Unknown | 13 | 2.4 |
| Ever tried to quit | ||
| No | 86 | 16.0 |
| Yes | 446 | 83.2 |
| Unknown | 4 | 0.8 |
| Brand segment | ||
| Value | 140 | 26.2 |
| Mainstream | 249 | 46.4 |
| Premium | 147 | 27.4 |
| Exposure to antismoking TV campaign | ||
| Did not recall any advertisements | 243 | 45.3 |
| Recalled at least one antismoking advertisement | 293 | 54.7 |
| Smoking from a plain pack | ||
| Week 1 | 125 | 57.2 |
| Week 2 | 142 | 66.3 |
| Week 3 | 142 | 80.4 |
| Weeks 4–5 | 126 | 85.0 |
*Numbers may not add to N=536 due to rounding off of weighted numbers.