Table 1

Characteristics of current smokers

Number*Per cent
Total536100
Sex
 Male30356.6
 Female23343.4
Age group (years)
 18–2916330.4
 30–4922942.8
 50+14426.8
Education
 Up to year 1233362.0
 Tertiary level and above20438.0
Socioeconomic status
 Low (most disadvantaged)12924.1
 Medium34564.2
 High (least disadvantaged)6311.7
Area of residence
 Metropolitan Victoria38772.1
 Regional Victoria14627.2
 Unknown40.7
Current daily consumption level (average no of cigarettes/day)
 <5 (includes non-daily smokers)13925.8
 >5–1013224.6
 >10–1510319.2
 >1515028.0
 Unknown132.4
Ever tried to quit
 No8616.0
 Yes44683.2
 Unknown40.8
Brand segment
 Value14026.2
 Mainstream24946.4
 Premium14727.4
Exposure to antismoking TV campaign
 Did not recall any advertisements24345.3
 Recalled at least one antismoking advertisement29354.7
Smoking from a plain pack
 Week 112557.2
 Week 214266.3
 Week 314280.4
 Weeks 4–512685.0
  • *Numbers may not add to N=536 due to rounding off of weighted numbers.