Characteristics of current smokers
Number* | Per cent | |
---|---|---|
Total | 536 | 100 |
Sex | ||
Male | 303 | 56.6 |
Female | 233 | 43.4 |
Age group (years) | ||
18–29 | 163 | 30.4 |
30–49 | 229 | 42.8 |
50+ | 144 | 26.8 |
Education | ||
Up to year 12 | 333 | 62.0 |
Tertiary level and above | 204 | 38.0 |
Socioeconomic status | ||
Low (most disadvantaged) | 129 | 24.1 |
Medium | 345 | 64.2 |
High (least disadvantaged) | 63 | 11.7 |
Area of residence | ||
Metropolitan Victoria | 387 | 72.1 |
Regional Victoria | 146 | 27.2 |
Unknown | 4 | 0.7 |
Current daily consumption level (average no of cigarettes/day) | ||
<5 (includes non-daily smokers) | 139 | 25.8 |
>5–10 | 132 | 24.6 |
>10–15 | 103 | 19.2 |
>15 | 150 | 28.0 |
Unknown | 13 | 2.4 |
Ever tried to quit | ||
No | 86 | 16.0 |
Yes | 446 | 83.2 |
Unknown | 4 | 0.8 |
Brand segment | ||
Value | 140 | 26.2 |
Mainstream | 249 | 46.4 |
Premium | 147 | 27.4 |
Exposure to antismoking TV campaign | ||
Did not recall any advertisements | 243 | 45.3 |
Recalled at least one antismoking advertisement | 293 | 54.7 |
Smoking from a plain pack | ||
Week 1 | 125 | 57.2 |
Week 2 | 142 | 66.3 |
Week 3 | 142 | 80.4 |
Weeks 4–5 | 126 | 85.0 |
*Numbers may not add to N=536 due to rounding off of weighted numbers.