Table 2

Contact frequency for tobacco and non-tobacco advertisings (n=1320 never-smokers at baseline)

Seen at least once (%)Seen more than 10 times (%)
Tobacco ads (product type)
 Lucky Strike (cigarettes)4913
 Marlboro (cigarettes)286
 Pall Mall (cigarettes)246
 Gauloises (cigarettes)192
 L&M (cigarettes)184
 F6 (cigarettes)121
Non-tobacco ads (product type)
 Kinder Pingui (sweet)9671
 Tic Tac (candy)8744
 Dr. Best (tooth brush)8336
 T-Mobile (mobile phone)8535
 Spee (detergent)7624
 Volkswagen (car)5014
 Toyota (car)5410
 Jack Wolfskin (trekking-clothing)459