Proportion of participants reporting avoidant behaviour or behaviour change as a result of the pack
| Midweek (%) | Weekend | |||
|---|---|---|---|---|
| Behaviour change/avoidant behaviour | Kerrods | Own | Kerrods | Own |
| Stub out cigarette | 10 | 5 | 17 | 10* |
| Forego a cigarette | 13 | 4** | 15 | 8* |
| Keep pack out of sight | 54 | 11*** | 55 | 10*** |
| Cover pack | 10 | 2*** | 21 | 3*** |
| Smoke less around others | 33 | 11*** | 39 | 16*** |
| Think about quitting | 39 | 26*** | 46 | 34*** |
| Want to quit | 33 | 25* | 37 | 32 |
| Mean number of actions | 1.88 | 0.84*** | 2.29 | 1.12*** |
| SD | 1.80 | 1.36 | 2.16 | 1.61 |
*p<0.05.
**p<0.01.
***p<0.001.