Claimed functions and number of advertisements
| Function | Advertisement claims | No (%) | Volume (%) | Median of volume (IQR)* |
| Not specified | Did not specify a particular function | 829 (38.3) | 343.25 (33.5) | 9.58 (7.20–11.98) |
| Recovery from fatigue | Effect on recovery from fatigue | 51 (2.4) | 35.18 (3.4) | 0.33 (0.00–1.46) |
| Infection prevention | Effect on infection prevention, enhancing immunity and resistance | 42 (1.9) | 23.40 (2.3) | 0.00 (0.00–0.66) |
| Stress | Stress reduction | 12 (0.6) | 12.00 (1.2) | 0.00 (0.00–1.00) |
| Sleep | Effect on improving sleep | 94 (4.3) | 41.85 (4.1) | 0.99 (0.66–1.82) |
| Joint function | Improvement for leg joints and general joint function | 281 (13.0) | 166.48 (16.2) | 4.18 (3.30–5.82) |
| Muscle strength | Maintenance and improvement of muscle strength | 42 (1.9) | 33.29 (3.2) | 1.00 (0.02–1.46) |
| Bone density | Effect on maintaining bone density | 31 (1.4) | 17.41 (1.7) | 0.17 (0.00–1.00) |
| Visual function | Improved visual function | 163 (7.5) | 61.38 (6.0) | 1.50 (1.03–2.28) |
| Cognitive function | Improved memory and cognitive function | 55 (2.5) | 27.50 (2.7) | 0.37 (0.19–1.00) |
| Digestive function | Improved digestive function | 178 (8.2) | 71.82 (7.0) | 1.99 (1.02–2.65) |
| Fat reduction | Effect on reduced visceral fat, triglyceride, cholesterol, body fat, and body weight | 182 (8.4) | 93.63 (9.1) | 2.82 (1.21–3.66) |
| Blood vessels | Improved blood pressure and prevention of blood clots | 98 (4.5) | 56.54 (5.5) | 1.25 (0.33–2.41) |
| Blood sugar | Improved blood sugar level | 109 (5.0) | 41.07 (4.0) | 0.92 (0.35–1.89) |
| Total | 2167 (100) | 1024.8 (100) | 1.00 (0.33–2.41) | |
*The median values were based on 10-day aggregated results.