Table 2

Examples of possible interventions

Example(s)	Intervention classification	Main target	Potential benefits	Potential challenges/disadvantages
Edutainment video about contraception	Targeted client communication (transmit targeted health information to client based on health status or demographics) Goal is to increase awareness, not to instruct on specific details of contraceptive methods	Clients (potential or existing users of contraception, factory workers)	Potential for increased reach Potential to influence attitudes and behaviour about contraception use	Does not provide detailed information about pros and cons of contraceptive method
Provider-to-client communication	Targeted alerts/reminders on mobile phones	Existing clients	Increase in follow-up visits and continuity of care Increase in adherence to instructions	Privacy (if phones are shared or anyway accessible to other people) Frequent changes of numbers and loss of phones make it difficult to have unique phone ID for unique clients
Provider-to-provider communication	Increase sharing of best practices in informal private online groups (eg, WhatsApp and Facebook group chats)	Providers, especially private providers who do not have regular opportunities for professional updates and training	Provide informal opportunities for sharing best practices and asking for advice Leverage social and informal ties to create strong ‘communities of practice’26	Informal groups can be difficult to sustain without participants’ buy-in; need a few motivated individuals Peer-to-peer information exchanges are not necessarily medically sound, so they could help spread misinformation
Instructional video about contraception methods	On-demand information services to clients	Existing clients Potential users already considering a specific method Providers who need reminding/training about how specific methods work	Video more attractive format compared with written text, and already a common source of information among targeted audiences Can reach clients who are not comfortable or able to go to pharmacies/clinics Comments on the videos can offer insights into frequent questions, and potentially serve as a source of referral for clinics	Unclear how likely videos are in influencing attitudes and behaviour Relies on being found in the midst of other commercial videos fighting for attention Relies on users having the connectivity to watch the video Requires resources to produce, post and keep updated Requires resources to potentially monitor and answer comments and questions
Video about abortion	Education about abortion	Clinic/pharmacy clients Women at risk of or with unintended pregnancy	Can reach audiences that are uncomfortable with text and/or with visiting clinics to ask for information Can offer a medically sound perspective, among propaganda and medically dubious videos currently available online	Difficult topic to engage with through an accurate, but accessible and engaging video Requires significant effort in managing the online presence of such videos (moderation, reliability, findability among competing anti-abortion videos, etc)
Instructional video about medical abortion	Education about medical abortion	Women with unintended pregnancy	More accessible alternative to written text for those with low-literacy levels Can be easier to access in private than written leaflets	Needs to be found online, against existing competing videos that might be less accurate but are ranked higher in search results Privacy issues, as it remains in search history