Table 1

Alcohol imagery based on language and Central Board of Film Certification rating of the films

Type of alcohol imageryLanguageAge ratingAll films
HindiRegionalU ratedUA ratedFilmsIntervals
22 Films665 Intervals8 Films258 Intervals7 Films229 Intervals23 Films694 Intervals30923
N%N%N%N%N%N%N%N%N%N%
Any alcohol2195.514021.08100.05521.37100.03816.62295.715722.62996.619521.1
Actual use1881.8649.6787.52610.17100.0198.31878.37110.22583.3909.8
Implied use1881.8548.1562.5124.7571.4114.81878.3557.92376.7667.2
Other references1045.5253.8562.5207.8457.183.51252.2375.31550.0454.9
Alcohol branding418.271.1112.530.5114.310.4417.491.3516.7101.1
  • U, unrestricted public exhibition; UA, parental guidance for children below the age of 12 years.