Table 3

Sociodemographic correlates of advertising exposure stratified by product/service advertised (n=1552)

Sociodemographic characteristic		Any	Processed HFSS foods	Sugary drinks	Sugary cereals	Sweet snacks	Fast food	Digital food delivery services
Sex	Male	Ref	Ref	Ref	Ref	Ref	Ref	Ref
Sex	Female	1.11 (0.81–1.53)	1.44 (1.13–1.84)**	1.09 (0.86–1.37)	0.89 (0.70–1.12)	1.16 (0.92–1.46)	1.02 (0.79–1.31)	0.93 (0.74–1.18)
Age group	18–34	1.11 (0.52–2.35)	1.21 (0.68–2.17)	1.07 (0.62–1.83)	1.12 (0.65–1.94)	0.99 (0.57–1.70)	1.24 (0.68–2.24)	2.08 (1.20–3.59)**
	35–44	1.21 (0.59–2.50)	1.39 (0.80–2.44)	1.09 (0.65–1.83)	1.41 (0.83–2.39)	0.96 (0.57–1.61)	1.29 (0.73–2.29)	1.93 (1.15–3.26)**
	45–54	1.09 (0.56–2.12)	0.97 (0.58–1.61)	0.96 (0.59–1.54)	1.18 (0.73–1.92)	0.86 (0.54–1.39)	1.25 (0.74–2.12)	1.40 (0.87–2.26)
	55–64	1.05 (0.58–1.90)	1.16 (0.73–1.84)	1.21 (0.79–1.85)	1.39 (0.90–2.14)	1.06 (0.69–1.62)	1.42 (0.88–2.28)	1.53 (1.00–2.35)*
	≥65	Ref	Ref	Ref	Ref	Ref	Ref	Ref
Socioeconomic position	AB	Ref	Ref	Ref	Ref	Ref	Ref	Ref
	C1C2	1.48 (1.06–2.07)*	1.42 (1.09–1.84)**	1.22 (0.95–1.57)	1.50 (1.16–1.95)**	1.31 (1.02–1.68)*	1.25 (0.95–1.64)	1.39 (1.08–1.80)**
	DE	1.30 (0.84–2.02)	1.67 (1.17–2.38)**	1.36 (0.97–1.88)	1.54 (1.10–2.16)**	1.41 (1.01–1.96)*	1.28 (0.90–1.84)	1.47 (1.05–2.05)*
Children in the household	No	Ref	Ref	Ref	Ref	Ref	Ref	Ref
Children in the household	Yes	0.72 (0.50–1.04)	0.78 (0.59–1.05)	0.82 (0.63–1.08)	1.07 (0.81–1.40)	0.91 (0.69–1.20)	0.79 (0.59–1.06)	0.77 (0.59–1.02)
Working status	Full time	1.05 (0.66–1.66)	1.13 (0.78–1.63)	1.17 (0.81–1.59)	1.17 (0.83–1.65)	1.40 (1.00–1.97)*	1.12 (0.77–1.63)	1.22 (0.87–1.72)
	Part time	1.00 (0.60–1.69)	0.96 (0.64–1.45)	0.97 (0.66–1.42)	1.01 (0.69–1.50)	1.04 (0.71–1.53)	0.96 (0.63–1.46)	0.93 (0.63–1.37)
	Self-employed	1.13 (0.60–2.12)	0.80 (0.50–1.29)	0.88 (0.56–1.38)	0.89 (0.56–1.40)	1.09 (0.70–1.70)	1.18 (0.72–1.95)	0.84 (0.54–1.32)
	Retired	1.06 (0.53–2.11)	1.24 (0.72–2.13)	1.06 (0.64–1.73)	1.33 (0.81–2.20)	1.19 (0.72–1.96)	1.13 (0.65–1.96)	1.16 (0.70–1.91)
	Not looking/unable to work	Ref	Ref	Ref	Ref	Ref	Ref	Ref
	Other	1.13 (0.37–3.49)	0.80 (0.36–1.80)	1.18 (0.54–2.57)	1.27 (0.58–2.76)	1.30 (0.60–2.84)	0.70 (0.31–1.57)	1.00 (0.45–2.18)
Region	London	Ref	Ref	Ref	Ref	Ref	Ref	Ref
Region	North	1.26 (0.95–1.68)	1.10 (0.88–1.37)	1.27 (1.03–1.56)*	1.05 (0.86–1.29)	0.91 (0.74–1.12)	1.09 (0.87–1.36)	1.39 (1.13–1.71)**

Models adjusted for sex, age group, social class, children in the household, working status and region.
*P<0.05; **p<0.01; ***p<0.001.
HFSS, high in fat, salt and sugar.