The relationship between the sociodemographic characteristics of respondents and their recognition of any aspect of the BCAC-BC campaign*
| n (%) | OR (95% CI) (unadjusted) | P | OR (95% CI) (adjusted)† | P | |
| Age | |||||
| 40–49 years | 198/274 (72.3) | Reference | Reference | ||
| 50–59 years | 132/199 (66.3) | 0.72 (0.48 to 1.09) | 0.120 | 0.74 (0.47 to 1.16) | 0.187 |
| 60–69 years | 78/137 (56.9) | 0.48 (0.31 to 0.75) | 0.001 | 0.65 (0.39 to 1.10) | 0.107 |
| ≥70 years | 28/58 (48.3) | 0.33 (0.18 to 0.60) | <0.001 | 0.47 (0.23 to 0.94) | 0.032 |
| Ethnicity | |||||
| Malay | 265/349 (75.9) | Reference | Reference | ||
| Chinese | 68/151 (45.0) | 0.25 (0.16 to 0.37) | <0.001 | 0.25 (0.15 to 0.40) | <0.001 |
| Indian | 81/120 (67.5) | 0.62 (0.39 to 0.99) | 0.046 | 0.69 (0.42 to 1.14) | 0.145 |
| Others | 27/56 (48.2) | 0.29 (0.16 to 0.52) | <0.001 | 0.34 (0.18 to 0.65) | 0.001 |
| Marital status | |||||
| Married | 380/566 (67.1) | Reference | Reference | ||
| Single | 61/86 (70.9) | 1.19 (0.73 to 1.96) | 0.484 | 1.26 (0.72 to 2.20) | 0.422 |
| Education | |||||
| No formal education | 46/88 (52.3) | Reference | Reference | ||
| Primary | 57/97 (58.8) | 1.34 (0.74 to 2.44) | 0.333 | 1.33 (0.68 to 2.57) | 0.404 |
| Secondary | 255/366 (69.7) | 2.14 (1.32 to 3.48) | 0.002 | 1.65 (0.93 to 2.91) | 0.085 |
| Tertiary | 82/124 (66.1) | 1.99 (1.11 to 3.55) | 0.021 | 1.98 (0.93 to 4.18) | 0.075 |
| Monthly family income | |||||
| <RM4000 | 311/443 (70.2) | Reference | Reference | ||
| RM4000–RM10 000 | 82/135 (60.7) | 0.66 (0.44 to 0.98) | 0.040 | 0.73 (0.46 to 1.18) | 0.202 |
| >RM10 000 | 27/43 (62.8) | 0.72 (0.37 to 1.37) | 0.315 | 0.88 (0.41 to 1.86) | 0.728 |
| BC history | |||||
| No | 430/660 (65.2) | Reference | Reference | ||
| Yes | 11/16 (68.8) | 1.05 (0.36 to 3.07) | 0.923 | 1.21 (0.37 to 3.98) | 0.754 |
| BC screening history‡ | |||||
| No | 337/510 (66.1) | Reference | Reference | ||
| Yes | 103/163 (63.2) | 0.93 (0.63 to 1.36) | 0.705 | 1.03 (0.67 to 1.60) | 0.893 |
n—number of participants ‘reached’ or who reported that they saw (one or more parts of) the campaign divided by the total number of survey participants.
*This includes participants who reported that they have been exposed to either the BCAC-BC TV, radio and/or print materials when prompted with the advertisement at follow-up.
†Adjusted for age, ethnicity, marital status, education, monthly family income, BC history and BC screening history.
‡If people replied ‘yes’ to BC history and BC screening history, they were coded as ‘yes’ for BC history and ‘no’ for BC screening history in this model.
BC, breast cancer; BCAC, Be Cancer Alert Campaign.