Table 2

The relationship between the sociodemographic characteristics of respondents and their recognition of any aspect of the BCAC-BC campaign*

n (%)OR (95% CI)
(unadjusted)
POR (95% CI)
(adjusted)†
P
Age
 40–49 years198/274 (72.3)ReferenceReference
 50–59 years132/199 (66.3)0.72 (0.48 to 1.09)0.1200.74 (0.47 to 1.16)0.187
 60–69 years78/137 (56.9)0.48 (0.31 to 0.75)0.0010.65 (0.39 to 1.10)0.107
 ≥70 years28/58 (48.3)0.33 (0.18 to 0.60)<0.0010.47 (0.23 to 0.94)0.032
Ethnicity
 Malay265/349 (75.9)ReferenceReference
 Chinese68/151 (45.0)0.25 (0.16 to 0.37)<0.0010.25 (0.15 to 0.40)<0.001
 Indian81/120 (67.5)0.62 (0.39 to 0.99)0.0460.69 (0.42 to 1.14)0.145
 Others27/56 (48.2)0.29 (0.16 to 0.52)<0.0010.34 (0.18 to 0.65)0.001
Marital status
 Married380/566 (67.1)ReferenceReference
 Single61/86 (70.9)1.19 (0.73 to 1.96)0.4841.26 (0.72 to 2.20)0.422
Education
 No formal education46/88 (52.3)ReferenceReference
 Primary57/97 (58.8)1.34 (0.74 to 2.44)0.3331.33 (0.68 to 2.57)0.404
 Secondary255/366 (69.7)2.14 (1.32 to 3.48)0.0021.65 (0.93 to 2.91)0.085
 Tertiary82/124 (66.1)1.99 (1.11 to 3.55)0.0211.98 (0.93 to 4.18)0.075
Monthly family income
 <RM4000311/443 (70.2)ReferenceReference
 RM4000–RM10 00082/135 (60.7)0.66 (0.44 to 0.98)0.0400.73 (0.46 to 1.18)0.202
 >RM10 00027/43 (62.8)0.72 (0.37 to 1.37)0.3150.88 (0.41 to 1.86)0.728
BC history
 No430/660 (65.2)ReferenceReference
 Yes11/16 (68.8)1.05 (0.36 to 3.07)0.9231.21 (0.37 to 3.98)0.754
BC screening history‡
 No337/510 (66.1)ReferenceReference
 Yes103/163 (63.2)0.93 (0.63 to 1.36)0.7051.03 (0.67 to 1.60)0.893
  • n—number of participants ‘reached’ or who reported that they saw (one or more parts of) the campaign divided by the total number of survey participants.

  • *This includes participants who reported that they have been exposed to either the BCAC-BC TV, radio and/or print materials when prompted with the advertisement at follow-up.

  • †Adjusted for age, ethnicity, marital status, education, monthly family income, BC history and BC screening history.

  • ‡If people replied ‘yes’ to BC history and BC screening history, they were coded as ‘yes’ for BC history and ‘no’ for BC screening history in this model.

  • BC, breast cancer; BCAC, Be Cancer Alert Campaign.