Table 3

Be Cancer Alert Campaign—breast cancer awareness precampaign and postcampaign (n=676)

Survey questionPre
n (%)
Post
n (%)
P
(McNemar)
Knowledge improvement in BCAC recognisers*
n (%)
Knowledge improvement in BCAC non-recognisers†
n (%)
P
2)
Signs and symptoms (unprompted)
 Change in the position of your nipple9 (1.3)7 (1.0)0.8047/435 (1.6)0/208 (0.0)0.152
 Pulling in your nipple7 (1.0)16 (2.4)0.06411/438 (2.5)3/207 (1.4)0.565
 Pain in one of your breasts or armpits128 (18.9)157 (23.2)0.04174/351 (21.1)27/179 (15.1)0.122
 Puckering or dimpling of your breast skin4 (0.6)7 (1.0)0.5495/439 (1.1)2/210 (1.0)0.999
 Discharge or bleeding from your nipple68 (10.1)111 (16.4)<0.00155/401 (13.7)19/188 (10.1)0.272
 A lump or thickening in your breast440 (65.1)437 (64.6)0.89780/143 (55.9)34/83 (41.0)0.042
 Nipple rash9 (1.3)24 (3.6)0.01219/437 (4.3)4/207 (1.9)0.188
 Redness of your breast skin10 (1.5)49 (7.2)<0.00135/436 (8.0)11/207 (5.3)0.279
 Lump or thickening under your armpit23 (3.4)51 (7.5)0.00135/426 (8.2)10/205 (4.9)0.174
 Changes in the size of your breast or nipple12 (1.8)18 (2.7)0.32713/435 (3.0)2/206 (9.7)0.194
 Changes in the shape of your breast or nipple10 (1.5)25 (3.7)0.01516/434 (3.7)8/208 (3.8)1.000
Signs and symptoms (prompted)
 Change in the position of your nipple397 (58.7)455 (67.3)<0.001106/169 (62.7)42/101 (41.6)0.001
 Pulling in your nipple391 (57.8)397 (58.7)0.74585/182 (46.7)32/92 (34.8)0.079
 Pain in one of your breasts or armpits490 (72.5)524 (77.5)0.02981/110 (44.5)45/69 (65.2)0.302
 Puckering or dimpling of your breast skin379 (56.1)380 (56.2)0.999100/187 (53.5)43/97 (44.3)0.181
 Discharge or bleeding from your nipple557 (82.4)560 (82.8)0.81455/69 (79.7)26/47 (55.3)0.009
 A lump or thickening in your breast598 (88.5)612 (90.5)0.21140/45 (88.9)18/29 (62.1)0.014
 Nipple rash345 (51.0)367 (54.3)0.227111/213 (52.1)46/109 (42.2)0.117
 Redness of your breast skin371 (54.9)422 (62.4)0.003112/193 (58.0)47/103 (45.6)0.055
 Lump or thickening under your armpit549 (81.2)566 (83.7)0.21354/68 (79.4)34/54 (63.0)0.070
 Changes in the size of your breast or nipple476 (70.4)497 (73.5)0.17378/116 (67.2)36/78 (46.2)0.005
 Changes in the shape of your breast or nipple486 (71.9)511 (75.6)0.10580/114 (70.2)38/69 (55.1)0.056
Improved attitudes in recognisers*Improved attitudes in non-recognisers†
How confident are you that you would notice a BC symptom? (those very confident/fairly confident)391 (58.9)439 (68.9)<0.001100/157 (63.7)56/103 (54.4)0.170
How soon would you go and see a doctor if you noticed a BC sign/symptom? (those within 2 weeks)614 (96.1)637 (97.1)0.33719/20 (95.0)13/14 (92.9)0.999
  • Missing information: confidence pre n=12; confidence post n=39; delayed help seeking pre n=20; delayed help seeking post n=37.

  • *This includes participants who reported that they have been exposed to either the BCAC-BC TV, radio and/or print materials when prompted at follow-up.

  • †This includes all participants who reported that they have not seen any of the BCAC-BC TV, radio and/ or print materials when prompted at follow-up.

  • BC, breast cancer; BCAC, Be Cancer Alert Campaign.