Table 4

Improvement in overall prompted symptom awareness by sociodemographic characteristics and recognition of BCAC-BC advertisements (binary logistic regression)

n (%)OR (95% CI)
(unadjusted)
POR (95% CI)
(adjusted)*
P
Age
 40–49 years122/274 (44.5)ReferenceReference
 50–59 years101/199 (50.8)1.28 (0.89 to 1.85)0.1811.36 (0.91 to 2.04)0.130
 60–69 years60/137 (43.8)0.97 (0.64 to 1.47)0.8880.97 (0.60 to 1.56)0.890
 ≥70 years26/58 (44.8)1.01 (0.57 to 1.79)0.9660.99 (0.51 to 1.93)0.982
Ethnicity
 Malay162/349 (46.4)ReferenceReference
 Chinese63/151 (41.7)0.83 (0.56 to 1.22)0.3330.82 (0.51 to 1.33)0.420
 Indian58/120 (48.3)1.08 (0.71 to 1.64)0.7171.26 (0.75 to 2.12)0.392
 Others30/56 (53.6)1.33 (0.76 to 2.35)0.3211.27 (0.67 to 2.41)0.461
Marital status
 Married270/587 (46.0)ReferenceReference
 Single43/89 (48.3)1.10 (0.70 to 1.72)0.6831.17 (0.72 to 1.90)0.532
Education
 No formal education39/88 (44.3)ReferenceReference
 Primary56/97 (57.7)1.72 (0.96 to 3.07)0.0691.50 (0.80 to 2.81)0.210
 Secondary156/366 (42.6)0.93 (0.58 to 1.49)0.7730.93 (0.54 to 1.59)0.789
 Tertiary62/124 (50.0)1.26 (0.73 to 2.17)0.4151.53 (0.77 to 3.04)0.227
Monthly family income
 <RM4000210/457 (46.0)ReferenceReference
 RM4000–RM10 00067/140 (47.9)1.08 (0.74 to 1.58)0.6931.15 (0.74 to 1.79)0.528
 >RM10 00019/45 (42.2)0.86 (0.46 to 1.60)0.6320.84 (0.42 to 1.71)0.636
BC history
 No307/660 (46.5)ReferenceReference
 Yes6/16 (37.5)0.69 (0.25 to 1.92)0.4770.54 (0.18 to 1.65)0.281
BC screening history
 No237/510 (46.5)ReferenceReference
 Yes75/163 (46.0)0.98 (0.69 to 1.40)0.9190.83 (0.56 to 1.24)0.358
TV ad recognition
 No155/347 (44.7)ReferenceReference
 Yes154/324 (47.5)1.12 (0.83 to 1.52)0.4571.22 (0.85 to 1.77)0.281
Radio ad recognition
 No240/511 (47.0)ReferenceReference
 Yes68/153 (44.4)0.90 (0.63 to 1.30)0.5830.79 (0.51 to 1.22)0.289
Print ad recognition
 No221/468 (47.2)ReferenceReference
 Yes88/196 (44.9)0.91 (0.65 to 1.27)0.5840.96 (0.66 to 1.40)0.847
  • *Adjusted for age, ethnicity, marital status, education, monthly family income, BC history, BC screening history, TV ad recognition, radio ad recognition, print ad recognition.

  • BC, breast cancer; BCAC, Be Cancer Alert Campaign.