Improvement in overall prompted symptom awareness by sociodemographic characteristics and recognition of BCAC-BC advertisements (binary logistic regression)
| n (%) | OR (95% CI) (unadjusted) | P | OR (95% CI) (adjusted)* | P | |
| Age | |||||
| 40–49 years | 122/274 (44.5) | Reference | Reference | ||
| 50–59 years | 101/199 (50.8) | 1.28 (0.89 to 1.85) | 0.181 | 1.36 (0.91 to 2.04) | 0.130 |
| 60–69 years | 60/137 (43.8) | 0.97 (0.64 to 1.47) | 0.888 | 0.97 (0.60 to 1.56) | 0.890 |
| ≥70 years | 26/58 (44.8) | 1.01 (0.57 to 1.79) | 0.966 | 0.99 (0.51 to 1.93) | 0.982 |
| Ethnicity | |||||
| Malay | 162/349 (46.4) | Reference | Reference | ||
| Chinese | 63/151 (41.7) | 0.83 (0.56 to 1.22) | 0.333 | 0.82 (0.51 to 1.33) | 0.420 |
| Indian | 58/120 (48.3) | 1.08 (0.71 to 1.64) | 0.717 | 1.26 (0.75 to 2.12) | 0.392 |
| Others | 30/56 (53.6) | 1.33 (0.76 to 2.35) | 0.321 | 1.27 (0.67 to 2.41) | 0.461 |
| Marital status | |||||
| Married | 270/587 (46.0) | Reference | Reference | ||
| Single | 43/89 (48.3) | 1.10 (0.70 to 1.72) | 0.683 | 1.17 (0.72 to 1.90) | 0.532 |
| Education | |||||
| No formal education | 39/88 (44.3) | Reference | Reference | ||
| Primary | 56/97 (57.7) | 1.72 (0.96 to 3.07) | 0.069 | 1.50 (0.80 to 2.81) | 0.210 |
| Secondary | 156/366 (42.6) | 0.93 (0.58 to 1.49) | 0.773 | 0.93 (0.54 to 1.59) | 0.789 |
| Tertiary | 62/124 (50.0) | 1.26 (0.73 to 2.17) | 0.415 | 1.53 (0.77 to 3.04) | 0.227 |
| Monthly family income | |||||
| <RM4000 | 210/457 (46.0) | Reference | Reference | ||
| RM4000–RM10 000 | 67/140 (47.9) | 1.08 (0.74 to 1.58) | 0.693 | 1.15 (0.74 to 1.79) | 0.528 |
| >RM10 000 | 19/45 (42.2) | 0.86 (0.46 to 1.60) | 0.632 | 0.84 (0.42 to 1.71) | 0.636 |
| BC history | |||||
| No | 307/660 (46.5) | Reference | Reference | ||
| Yes | 6/16 (37.5) | 0.69 (0.25 to 1.92) | 0.477 | 0.54 (0.18 to 1.65) | 0.281 |
| BC screening history | |||||
| No | 237/510 (46.5) | Reference | Reference | ||
| Yes | 75/163 (46.0) | 0.98 (0.69 to 1.40) | 0.919 | 0.83 (0.56 to 1.24) | 0.358 |
| TV ad recognition | |||||
| No | 155/347 (44.7) | Reference | Reference | ||
| Yes | 154/324 (47.5) | 1.12 (0.83 to 1.52) | 0.457 | 1.22 (0.85 to 1.77) | 0.281 |
| Radio ad recognition | |||||
| No | 240/511 (47.0) | Reference | Reference | ||
| Yes | 68/153 (44.4) | 0.90 (0.63 to 1.30) | 0.583 | 0.79 (0.51 to 1.22) | 0.289 |
| Print ad recognition | |||||
| No | 221/468 (47.2) | Reference | Reference | ||
| Yes | 88/196 (44.9) | 0.91 (0.65 to 1.27) | 0.584 | 0.96 (0.66 to 1.40) | 0.847 |
*Adjusted for age, ethnicity, marital status, education, monthly family income, BC history, BC screening history, TV ad recognition, radio ad recognition, print ad recognition.
BC, breast cancer; BCAC, Be Cancer Alert Campaign.