Table 1

Alcohol AVC content by type and location

Type of contentDuring race broadcast
N (%)
During advertisements
N (%)
Any alcohol content1613 (56)44 (9)
Actual use27 (1)2 (2)
Implied use92 (3)34 (7)
Other alcohol references1571 (54)38 (8)
Brand appearance1490 (51)37 (7)
‚ÄÉHeineken branding1029 (35)2 (2)
  • AVC, audio-visual content.