Alcohol AVC content by type and location
| Type of content | During race broadcast N (%) | During advertisements N (%) |
| Any alcohol content | 1613 (56) | 44 (9) |
| Actual use | 27 (1) | 2 (2) |
| Implied use | 92 (3) | 34 (7) |
| Other alcohol references | 1571 (54) | 38 (8) |
| Brand appearance | 1490 (51) | 37 (7) |
| Heineken branding | 1029 (35) | 2 (2) |
AVC, audio-visual content.