Table 2

Barriers to uptake and retention mapped to COM-B and to potential behaviour change techniques

COM-BTheme10+Slimming World sessions<10 Slimming World sessionsBehaviour change techniques that could help mitigate barriers
MotivationWeight loss aspirations
  • Self-perceived as overweight

  • Some acknowledged overweight and understood why but viewed weight management as less of a priority

Provide information (leaflet/brief consultation) at outset to help influence knowledge and understanding regarding weight loss and consequences of action/no action
  • Understood why gained weight

  • Others did not self-perceive as overweight

· Identity (framing/reframing; incompatible beliefs; identity associated with changed behaviour)
  • Desired to lose weight after birth

  • Comparison of outcomes (pros and cons; credible source; comparative imagining of future outcomes)

  • Goal setting (problem solving)

  • Natural consequences (information about health consequences; salience of consequences; information about social and environmental consequences

Capability/
motivation
Beliefs and expectations about SW
  • SW and resulting weight loss helped change any pre-existing ideas about how to lose weight, esp re: role of exercise

  • Mistrustful of SW, in part as perceived as failing to prioritise exercise in line with pre-existing beliefs, seen as unsuitable for breastfeeding women, or felt gap in care for example, in relation to postnatal mental well-being

Leaflet/brief consultation (as above) to include:
  • Shaping knowledge (Information about antecedents e.g. provide reliable info regarding weight gain/loss; reattribution, eg, elicit perceived causes of weight gain/how to lose weight and suggest alternatives)

  • Goals and Planning (goal setting: behaviour for example, to make clear at the outset that the SW programme considers the role of exercise but focusses on diet; that 10+sessions are needed for it to be most effective; Goal setting: outcome – make clear at the outset that the outcome goals are focused on weight management, but that weight loss may have other positive outcomes such as improved sense of well-being/mental health.

  • Comparison of outcomes (pros and cons: discuss pros and cons of exercise vs diet for weight loss)

CapabilityUnderstanding and implementing SW
  • Understood dietary plan, found easy to follow, planned meals and used online resources

  • Did not appear to understand the dietary plan, only partial implementation, and experienced difficulties Making dietary adjustments

Development of a bespoke booklet to give to women at randomisation that summarises key elements of the programme (eg, some top tips/swaps; a sample 7-day menu plan); as well as optimising the following within the programme
  • Considered plan unrestrictive, sustainable and compatible with postnatal lifestyle

Goals and planning (goal setting: behaviour; action planning)
  • Positive benefits for them and their families

Feedback and monitoring (self-monitoring of behaviour, eg, complete food diary and get feedback from consultant)
Shaping Knowledge (instruction on how to perform a behaviour)
Repetition/Substitution (behaviour practice and rehearsal; graded tasks)
OpportunitySocial context/accessibility
  • Identified with group members/social bonds

  • Did not bond/socially identify with group

In the leaflet/brief consultation provided at randomisation, women can be reminded that they can change groups and consultants if desired; incorporate anticipation of impact of the programme on the family/partner into brief consultation (eg, how to discuss with partner; a section in the leaflet for partner/family to read)
  • Positive relationships with group consultants, personalised support

  • Consultants unsympathetic to postnatal challenges

Social support (unspecified; practical; emotional)
  • Supported by partners, childcare/sharing SW meals

  • Partner lack of support/partial adaptation to previous meals

Reward and threat (social incentive: explore whether their family/peers will congratulate them if they lose weight/attend SW sessions; restructure the social environment for example, by involving those who will be supportive of them attending SW, of dietary changes and weight loss)
  • COM-B, capability, opportunity, motivation and behaviour; SW, Slimming World.