Table 2

Example and frequency of headline themes (n=45)

Theme descriptionExample%
Questioning cancer/re-thinking cancer/debate on cancer‘Rethinking the word cancer: study calls for low-risk forms of the disease’35.6
Doctors told to/doctors should‘Doctors should avoid saying ‘cancer’ for minor diagnoses’20.0
Push for change or overhaul by researchers‘Push for cancer diagnosis overhaul’17.8
Reduce anxiety and/or overtreatment‘Drop the C-word to reduce anxiety and overtreatment’11.1
Other‘Give patients the full truth on cancer: RACGP president elect’15.6