Demographic characteristics of the users
| Users (n) | 2043 |
| Gender, n (%) | |
| Male | 717 (35.1%) |
| Female | 1326 (64.9%) |
| Age, n (%) | |
| 16 to 24 | 153 (7.5%) |
| 25 to 34 | 394 (19.3%) |
| 35 to 44 | 350 (17.1%) |
| 45 to 54 | 440 (21.5%) |
| 55 to 64 | 387 (18.9%) |
| over 65 | 319 (15.6%) |
| Education, n (%) | |
| Primary school / lower secondary school | 119 (5.8%) |
| High school (general) | 407 (19.9%) |
| High school (vocational) | 304 (14.9%) |
| University (3 years) | 644 (31.5%) |
| University (more than 3 years) | 569 (27.9 %) |
| Health-related background, n (%) | |
| Yes | 509 (24.9%) |
| No | 1534 (75.1%) |
| Data literacy, n (%) | |
| Far below average | 24 (1.2%) |
| Below average | 86 (4.2%) |
| Average | 984 (48.2%) |
| Above average | 738 (36.1%) |
| Far above average | 211 (10.3%) |
| Work status, n (%) | |
| Working | 1159 (56.7%) |
| Homemaker | 15 (0.7%) |
| Retired | 266 (13.0%) |
| Unemployed | 44 (2.2%) |
| Student | 132 (6.5%) |
| Sick leave | 187 (9.2%) |
| Disability pension | 186 (9.1%) |
| Other | 54 (2.6%) |