Data charting domain | Description |
Study information | Reference information Country Aim Study type (observational, experimental and qualitative) Social media platform Target audience details (generation/sociodemographic variables) Comparison group details Cancer type |
Resources | Staff Planning time Networks Designers/marketers Content development |
Activities | Campaign launch Set-up and manage community groups/social media feeds and accounts Building partnerships and relationships Promotion activities Public relations |
Outputs | Exposure Reach Insights Engagement (low/medium/high) measured using key performance indicators as defined by Neiger et al14 |
Outcomes | Changes in awareness Changes in intention Changes in behaviour Changes in health outcomes |
Impact | Earlier diagnosis of cancer Cancer prevention Cancer mortality |