Characteristics of social media across the axes: social presence/media richness and self-presentation/self-disclosure. Adapted from Kaplan and Haenlein16
| Social presence/media richness | ||||
| Lower | Medium | Higher | ||
| Self-presentation/self-disclosure | High | Blogs | Vlogs/social networking sites (eg, Facebook) | Virtual social worlds (eg, Second Life) |
| Low | Collaborative projects (eg, Wikipedia) | Content communities (eg, Twitch, YouTube) | Virtual game worlds (eg, League of Legends, Apex Legends) | |