Nielsen data. Price segmentation of new variants and variant names changes between July 2014 and November 2017 compared with July 2014 baseline
| Baseline distribution of variants (July 2014) | Name changes (July 2014–November 2017) | New variants (July 2014–November 2017) | ||||||
| N | % | N | % | P value* | N | % | P value* | |
| Tobacco type | ||||||||
| FM | 225 | 81 | 125 | 79 | 0.527 | 48 | 68 | 0.018 |
| RYO | 54 | 19 | 35 | 21 | 23 | 32 | ||
| Price segment | ||||||||
| FM premium and midprice | 103 | 50 | 48 | 33 | 0.002 | 10 | 22 | 0.001 |
| FM value and subvalue | 72 | 35 | 66 | 45 | 0.048 | 23 | 50 | 0.054 |
| RYO premium and midprice | 17 | 8 | 20 | 14 | 0.097 | 7 | 15 | 0.164† |
| RYO value | 15 | 7 | 12 | 8 | 0.735 | 6 | 13 | 0.602† |
*χ2 comparing with July 2014 distribution.
†Fishers exact test comparing with July 2014 distribution.
FM, factory made; RYO, roll your own.