Table 1

Packages of regulations proposed by Ofcom in the initial consultation (March 2006)

OptionDetails
Package 1
  • No HFSS food advertising during programmes specifically made for children

  • No HFSS food advertising during programmes of particular appeal to children* aged 4–9 years

Package 2
  • No food or drink advertising during programmes made specifically for children or of particular appeal to children aged up to 9 years

Package 3
  • Volume of food and drink advertising to be limited at times when children are most likely to be watching

Modified package 1
  • As per package 1 except restrictions on HFSS food advertising to be extended to programmes of particular appeal to children aged 4–15 years

  • * ‘of particular appeal to children’=when the proportion of people watching who are children is more than 120% of the proportion of children in the UK population.23

  • HFSS, high fat, sugar and salt.