Table 2

Categories into which stakeholder groups were classified

Advertising stakeholdersAdvertising companies and representative bodies
Broadcast stakeholdersBroadcasting companies and representative bodies
Civil society groupsGroups that represent the interests of all or some of the general population. This does not include groups that may have affiliations with industry who would be included in one of the ‘stakeholders’ groups
Food manufacturersCompanies that produce and sell food to retailers
Food retailersA company that sells food to the general population
Food industry representative groupsBodies that represent the interests of groups of food manufacturers and retailers
PoliticiansPersons professionally involved in politics
Public health stakeholdersGroups that focus on promoting the health of the population