Baseline activity (or views) for 12 month period preceding randomisation (January–December 2015)
| Randomised group | N | Views | |||||
| Mean (SD) | Minimum | 25th centile | Median | 75th centile | Maximum | ||
| Monday | 39 | 597 (750) | 89 | 175 | 325 | 662 | 4023 |
| Tuesday | 39 | 594 (698) | 68 | 203 | 338 | 630 | 3594 |
| Wednesday | 39 | 473 (648) | 45 | 141 | 292 | 640 | 4010 |
| Thursday | 39 | 582 (585) | 61 | 205 | 387 | 801 | 2651 |
| Friday | 38 | 536 (641) | 73 | 190 | 268 | 620 | 3304 |