Table 3

Results

GroupNArithmetic meanSDGeometric meanAdjusted ratio of geometric mean95% CIP value*
Primary outcome
All page views
Monday39364322--
Tuesday392622190.860.63 to 1.18
Wednesday392424170.880.64 to 1.21
Thursday393028190.880.65 to 1.21
Friday382934190.910.66 to 1.240.89
Secondary outcomes
Unique page views
Monday39334120--
Tuesday392319170.870.64 to 1.18
Wednesday392121150.880.65 to 1.19
Thursday392726170.900.67 to 1.22
Friday382529170.900.66 to 1.220.90
Entrances
Monday39293916--
Tuesday391815130.810.58 to 1.13
Wednesday391719120.850.61 to 1.19
Thursday392224130.820.59 to 1.15
Friday382228130.880.63 to 1.230.74
Direct click visits
Monday39553--
Tuesday394530.980.69 to 1.40
Wednesday393320.770.54 to 1.09
Thursday394430.910.64 to 1.29
Friday384430.870.61 to 1.240.58
Twitter referrals
Monday39593--
Tuesday394430.810.52 to 1.26
Wednesday393330.760.48 to 1.18
Thursday  394330.920.59 to 1.44
Friday384330.900.57 to 1.410.75
Outbound click events
Monday39562--
Tuesday395531.190.72 to 1.98
Wednesday395631.200.72 to 2.00
Thursday394520.930.56 to 1.54
Friday384431.110.67 to 1.860.82
Time on page (seconds)†
Monday36197249135--
Tuesday37179265960.710.45 to 1.12
Wednesday362001681270.970.62 to 1.54
Thursday361901721320.980.62 to 1.55
Friday351851681290.970.61 to 1.540.52
Adjusted difference in means
Per cent of visits that were single page
Monday3978.215.3--
Tuesday3976.316.3−1.94−9.13 to 5.25
Wednesday3976.215.0−2.21−9.41 to 5.00
Thursday3978.213.8−0.09−7.28 to 7.10
Friday3874.419.6−3.91−11.15 to 3.330.81
  • *P value based on Wald test that coefficients are jointly equal to zero.

  • †A few of the reviews had zero visits, hence cannot contribute to this outcome.