Table 1

Past analyses of differences in activity across weekdays

SourceMethodMeasuringData setConclusion
How to get more clicks on Twitter11 Case seriesCTR* 200 000 tweetsWeekends
Time is on your side15 Case seriesCTRUnknown tweetsWeekdays
When are tweets better12 SurveyOnline users1000 usersWeekends
Twitter marketing—what results should we expect?13 SurveyCTR20 000 tweetsWeekends
Calculating and improving your CTR14 Case reportCTR3128 tweetsWeekends
When-to-post on social networks16 SurveyEngagement2.5 m tweetsWeekdays
Cascading behaviour in large blog graphs patterns and a model17 Case seriesCTR21.3 m blog postsWeekdays
The Biggest Social Media Science Study: What 4.8 million Tweets Say About the Best Time to Tweet18 SurveyCTR, time to tweet, engagement with tweet4.8 m tweetsVariable results
  • *CTR: Ratio of users who click on a specific link to the number of total users who view a page.

  • CTR, click-through rate.