Number of scientific articles about common cancer types in relation to media mentions
| Cancer type* | Total scientific articles | Articles (%) with at least one media mention | Total media mentions across articles | Average number of media mentions per article of those with mentions (range) |
| Breast | 1284 | 251 (19.5) | 2152 | 8.57 (1–118) |
| Lung | 630 | 115 (18.3) | 1043 | 9.07 (1–100) |
| Colon | 535 | 116 (21.7) | 1585 | 13.66 (1–317) |
| Leukaemia | 544 | 114 (21.0) | 830 | 7.28 (1–57) |
| Liver | 302 | 51 (16.9) | 518 | 10.16 (1–117) |
| Prostate | 586 | 116 (19.8) | 984 | 8.48 (1–160) |
| Melanoma | 302 | 75 (24.8) | 938 | 12.51 (1–139) |
| Pancreatic | 309 | 61 (19.7) | 491 | 8.05 (1–83) |
| Non-Hodgkin’s lymphoma | 170 | 33 (19.4) | 181 | 5.48 (1–61) |
| Kidney | 106 | 22 (20.8) | 494 | 22.45 (1–355) |
| Thyroid | 71 | 5 (7.0) | 51 | 10.20 (1–31) |
| Urinary/bladder | 68 | 11 (16.2) | 27 | 2.45 (1–9) |
| Endometrial | 77 | 12 (16.8) | 109 | 9.08 (1–45) |
*Articles can be included in more than one cancer type.