Table 1

Summary of data collected

Shop-level summary (count)Individual Fish & Chip shop
ID01ID02ID03ID04ID05ID06ID07ID08ID09ID10ID11ID12
Participant positionOwner=11
Manager=1
ManagerOwnerOwnerOwnerOwnerOwnerOwnerOwnerOwnerOwnerOwnerOwner
Number of total Fish & Chip shops ownedOwn 1=10
Own>1 = 2
117111111211
Attended the engagement event (number attendees)Yes=9
No=3
Yes (2)Yes (2)Yes (1)Yes (2)NoYes (1)NoYes (1)Yes (2)NoYes (1)Yes (1)
Completed goal-setting formYes=11
No=1
YesYesYesYesYesYesYesYesYesNoYesYes
Public pledge‘Smaller box’‘Smaller box/Display poster’‘Smaller portion’‘Already doing’‘Advertising’‘Will promote smaller portion’‘Already using’‘Will display promotion posters’‘Bio box’* Not completed‘Already doing’‘Display poster and use on social media to promote lite bite’
Covert observations conductedYes=8
No=4
YesNoNoYesYesYesYesYesYesYesNoNo
Semistructured interviewYes=9
No=3
YesYesNoYesYesYesNoNoYesYesYesYes
Number of customers surveyedShop
n=5
Customers
n=46
700401300101200
Semistructured interviewYes=9
No=3
Yes (person)Yes (telephone)NoYes (person)Yes (person)Yes (person)NoNoYes (telephone)Yes (person)Yes (telephone)Yes (telephone)
Shop regionNorth-East=8
Yorkshire=3
North-West=1
North-EastNorth-EastYorkshire and The HumberNorth-EastNorth-EastNorth-EastNorth-EastNorth-EastYorkshire and The HumberNorth-EastNorth-WestYorkshire and The Humber
Shop location descriptionCentre of a rural villageResidential area of a market townResidential area of a cityShopping centre in a residential area of a metropolitan boroughShopping centre in a residential area of a metropolitan boroughHigh street in a seaside town in a metropolitan boroughHigh street in a seaside village in a metropolitan boroughHigh street in a seaside town in a metropolitan boroughCentre of a rural villageHigh street in a seaside town in a metropolitan boroughCity centreHigh street in a residential area of a metropolitan borough
Sit-in restaurantYes=6
No=6
NoNoYesNoNoYesNoYesYesYesYesNo
IMD decile (where one is most deprived 10% of LSOAs)947138589735
Shop FSA hygiene rating (0 to 5, where 0 is low and 5 is high)553555555455
  • *Bio boxes constructed from biodegradable material extracted from sugar cane.

  • FSA, Food Standards Agency; IMD, Indices of Multiple Deprivation.