Table 3

Customer survey responses

VariableLeveln (%)
GenderFemale21 (46)
Male25 (54)
Age category, years18–3010 (22)
31–4011 (24)
41–502 (4)
51–608 (17)
61–707 (15)
>708 (17)
Regular customerYes35 (76)
No11 (24)
How regularMore than once a week2 (4)
Once a week10 (22)
Once every 2 weeks4 (9)
Once a month10 (22)
Once every 3 months6 (13)
Once every 6 months5 (11)
Once a year0 (0)
First time9 (20)
Reasons for buying (up to two choices)Taste/Quality29
Convenience32
Price3
Portion size0
Other1
Portion sizesToo small0 (0)
Just right36 (78)
Too big2 (4)
NA (first time customer)8 (17)
Know about small portionYes33 (72)
No13 (28)
Notice posters (where known to have been displayed)Yes10 (37)
No17 (63)
Tried the promoted smaller portion mealsYes9 (20)
No37 (80)
Try in the futureYes17 (37)
No20 (43)
NA (previously tried)9 (20)