Customer survey responses
| Variable | Level | n (%) |
| Gender | Female | 21 (46) |
| Male | 25 (54) | |
| Age category, years | 18–30 | 10 (22) |
| 31–40 | 11 (24) | |
| 41–50 | 2 (4) | |
| 51–60 | 8 (17) | |
| 61–70 | 7 (15) | |
| >70 | 8 (17) | |
| Regular customer | Yes | 35 (76) |
| No | 11 (24) | |
| How regular | More than once a week | 2 (4) |
| Once a week | 10 (22) | |
| Once every 2 weeks | 4 (9) | |
| Once a month | 10 (22) | |
| Once every 3 months | 6 (13) | |
| Once every 6 months | 5 (11) | |
| Once a year | 0 (0) | |
| First time | 9 (20) | |
| Reasons for buying (up to two choices) | Taste/Quality | 29 |
| Convenience | 32 | |
| Price | 3 | |
| Portion size | 0 | |
| Other | 1 | |
| Portion sizes | Too small | 0 (0) |
| Just right | 36 (78) | |
| Too big | 2 (4) | |
| NA (first time customer) | 8 (17) | |
| Know about small portion | Yes | 33 (72) |
| No | 13 (28) | |
| Notice posters (where known to have been displayed) | Yes | 10 (37) |
| No | 17 (63) | |
| Tried the promoted smaller portion meals | Yes | 9 (20) |
| No | 37 (80) | |
| Try in the future | Yes | 17 (37) |
| No | 20 (43) | |
| NA (previously tried) | 9 (20) |