Table 1

Proportion (%) of programmes containing tobacco or alcohol imagery in VOD and UK broadcast television

Video-on-demandTelevision25 26
Tobacco
 Any tobacco content74%17%*
 Actual tobacco use66% 5%*
 Implied tobacco use34%6.8%*
 Tobacco paraphernalia68%12%*
 Tobacco branding2%0.6%
Alcohol
 Any alcohol content94%54%*
 Actual alcohol use80%11%*
 Implied alcohol use70%38%*
 Other alcohol reference86%40%*
 Alcohol branding32%13%*

  • *Differences were statistically significant (p≤0.05).