Table 3

Percentages, ORs and 95% CIs by region for marketing potential, potential policy impact and strategic corporate social responsibility (CSR)

Region*Marketing potentialPolicy impactStrategic CSR actions
%OR† 95% CI%OR† 95% CI%OR† 95% CI
Africa (n=69)43.53.081.24 to 7.6429.02.461.41 to 4.2633.32.451.45 to 4.16
Asia (n=63)15.90.500.25 to 1.006.91.190.60 to 2.3420.61.770.87 to 3.61
Europe (n=604)24.00.740.56 to 0.9713.90.790.56 to 1.1015.20.640.47 to 0.89
LAC (n=69)53.74.651.87 to 11.567.50.430.17 to 1.0922.41.340.73 to 2.44
North America (n=163)27.01.030.70 to 1.5010.40.60.35 to 1.0311.00.520.31 to 0.87
Oceania (n=40)10.00.290.10 to 0.8427.52.191.07 to 4.9827.51.770.87 to 3.61
International (n=40)33.30.680.31 to 1.5027.52.191.07 to 4.9840.03.221.67 to 6.19
Totals (n=1046)26.515.218.0
  • *Regions based on United Nations Statistics Division classifications.

  • †United Nations region compared with the rest of the world.

  • LAC, Latin America and Caribbean.