Sugar and energy content in cakes per serving
| Category | n | Sugars (g), mean±SD (range) | Category | n | Energy (kcal), mean±SD (range) |
| Own label | 288 | 17.7±7.7 (4.5–44.6) | Own label | 288 | 196±77 (48–447) |
| Branded | 82 | 14.1±6.7 (5.3–35.9) | Branded | 82 | 158±74 (46–352) |
| Descending order | |||||
| Red velvet | 7 | 28.2±9.8 (8.3–37.4) | Coffee and walnut | 6 | 287±34 (228–324) |
| Coffee and walnut | 6 | 24.9±2.8 (21.6–29.2) | Red velvet | 7 | 272±87 (95–357) |
| Genoa | 4 | 22.1±5.1 (17.9–29.1) | White chocolate | 6 | 248±28 (201–277) |
| White chocolate | 6 | 21.5±2.6 (16.9–24.5) | Chocolate | 40 | 233±78 (73–407) |
| Fruit | 16 | 20.2±8.3 (8.8–38.0) | Blueberry muffins | 6 | 220±88 (109–327) |
| Carrot | 16 | 20.0±6.7 (9.0–34.3) | Carrot | 16 | 215±72 (84–288) |
| Battenberg | 4 | 19.7±1.1 (18.1–20.7) | Chocolate muffins | 18 | 214±104 (84–355) |
| Chocolate | 40 | 19.3±7.3 (4.6–35.9) | Victoria | 18 | 200±57 (132–299) |
| Ginger | 4 | 18.8±6.7 (9.7–26.0) | Coconut | 4 | 187±32 (168–235) |
| Victoria | 18 | 18.7±6.6 (11.9–34.3) | Cupcake/fairy cakes | 15 | 182±122 (72–361) |
| Coconut | 4 | 18.2±3.2 (14.9–22.5) | Fruit | 16 | 180±50 (90–264) |
| Lemon Swiss roll | 4 | 18.0±3.8 (14.1–22.7) | Iced Madeira | 7 | 180±70 (143–338) |
| Iced Madeira | 7 | 18.0±9.5 (13.2–39.5) | Lemon | 21 | 178±66 (91–284) |
| Cupcake/fairy cakes | 15 | 16.9±13.2 (4.5–40.1) | Ginger | 4 | 176±71 (93–259) |
| Lemon | 21 | 16.8±7.4 (8.7–32.5) | Genoa | 4 | 173±44 (133–233) |
| Chocolate muffins | 18 | 15.7±7.8 (6.1–27.0) | Almond | 5 | 161±27 (122–186) |
| Fruited Madeira | 6 | 15.2±3.0 (13.2–21.2) | Coffee | 5 | 158±7 (148–164) |
| Almond | 5 | 14.8±3.5 (10.7–17.5) | Lemon Swiss roll | 4 | 153±26 (115–170) |
| Blueberry muffins | 6 | 14.7±6.3 (6.2–20.5) | Fruited Madeira | 6 | 153±31 (129–203) |
| Fruit Swiss roll | 13 | 14.2±4.1 (7.2–20.4) | Walnut | 6 | 153±6 (143–161) |
| Brownies | 5 | 14.0±5.6 (8.2–21.0) | Brownies | 5 | 146±37 (113–203) |
| Coffee | 5 | 13.8±4.1 (7.4–17.5) | Battenberg | 4 | 141±18 (129–169) |
| Walnut | 6 | 12.4±1.5 (9.4–13.6) | Madeira | 7 | 141±12 (121–158) |
| Chocolate cake bar | 5 | 12.2±1.8 (9.1–13.6) | Plain with chocolate | 5 | 138±48 (107–221) |
| Chocolate Swiss roll | 18 | 12.0±3.1 (8.1–20.6) | Chocolate Swiss roll | 18 | 135±38 (78–216) |
| Angel | 12 | 11.9±1.0 (9.7–13.3) | Angel | 12 | 132±9 (117–143) |
| Bakewell | 4 | 11.5±1.2 (10.1–12.6) | Chocolate cake bar | 5 | 126±26 (81–147) |
| Madeira | 7 | 11.2±1.2 (9.7–13.0) | Fruit Swiss roll | 13 | 126±33 (78–169) |
| Plain with chocolate | 5 | 8.6±4.2 (6.1–16.0) | Bakewell | 4 | 124±30 (84–148) |
| All products | 370 | 16.9±7.6 (4.5–44.6) | All products | 370 | 188±78 (46–447) |