Own label | 247 | 5.6±3.7 (1.9–35.9) | Own label | 247 | 93±45 (38–385) |
Branded | 161 | 7.1±3.5 (1.7–24.4) | Branded | 161 | 104±47 (44–230) |
Descending order |
Breakfast filled | 7 | 12.0±2.4 (9.3–14.7) | Breakfast filled | 7 | 218±22 (188–251) |
Breakfast unfilled | 22 | 10.2±2.1 (4.5–14.5) | Breakfast unfilled | 22 | 202±21 (161–228) |
Iced | 4 | 9.4±3.7 (4.2–12.9) | Malted milk | 1 | 119±0 |
Wafer | 6 | 8.7±0.8 (7.2–9.4) | Ginger stem | 7 | 105±15 (83–122) |
Chocolate-coated ginger | 7 | 7.4±1.9 (4.8–10.0) | Shortbread | 24 | 97±24 (54–182) |
Ginger stem | 7 | 7.4±1.5 (4.7–9.1) | Shortbread with additions | 10 | 95±18 (62-110) |
Jam filled | 5 | 6.1±0.4 (5.6–6.8) | Chocolate-coated ginger | 7 | 94±21 (67–123) |
Chocolate chip | 27 | 6.1±2.4 (3.3–9.8) | Wafer | 6 | 93±35 (49–137) |
Jam and cream | 10 | 5.2±1.5 (3.9–9.0) | Iced | 4 | 89±26 (52–112) |
Fruit filled | 13 | 5.1±1.5 (3.4–7.8) | Chocolate chip | 27 | 88±33 (50–131) |
Malted milk | 1 | 5.1±0.0 | Jam and cream | 10 | 88±28 (73–166) |
Chocolate digestives | 31 | 4.9±1.0 (3.3–8.1) | Chocolate digestives | 31 | 83±11 (52–124) |
Shortbread with additions | 10 | 3.9±1.0 (2.5–5.3) | Jam filled | 5 | 79±6 (74–89) |
Bourbon | 9 | 3.9±0.4 (2.9–4.2) | Digestives | 11 | 72±7 (62–85) |
Custard cream | 6 | 3.9±0.2 (3.6–4.1) | Oatmeal | 6 | 71±2 (69–74) |
Ginger | 15 | 3.7±1.2 (2.6–7.6) | Flavoured shortbread | 8 | 69±17 (53–103) |
Oatmeal | 6 | 3.6±0.3 (3.2–3.9) | Custard cream | 6 | 64±3 (62–69) |
Shortbread | 24 | 3.3±0.9 (2.2–6.5) | Bourbon | 9 | 63±7 (51–68) |
Digestives | 11 | 2.9±0.2 (2.5–3.2) | Shortcake | 9 | 62±21 (49–115) |
Flavoured shortbread | 8 | 2.7±0.6 (2.1–3.5) | Fruit filled | 13 | 55±17 (38–95) |
Shortcake | 9 | 2.5±1.0 (1.8–5.0) | Ginger | 15 | 52±18 (45–116) |
Rich Tea | 1 | 2.0±0.0 | Rich Tea | 1 | 47±0 |
All products | 408 | 6.2±3.7 (1.7–35.9) | All products | 408 | 97±46 (38–385) |