Food group	% of households that purchased products across the 4-week periods (non-zero observations)
SSB
High-sugar soft drinks	49	45	51	48
Medium-sugar soft drinks	13	13	14	14
Low-sugar soft drinks	69	64	72	72
Other soft drinks (including milk based)	55	47	58	65
Alcohol	51	43	54	59
Sweet snacks
Biscuits and cookies (including cereal fruit bars)	77	76	78	74
Chocolate and confectionery	69	69	70	67
Cake-type snacks	37	37	38	35
Savoury snacks	80	75	82	82
Fresh and frozen unprocessed meat, fish	91	89	92	92
Dairy and eggs	99	99	99	99
Fruit and vegetables	97	96	98	98
Rest food and drink	99	99	99	99

High-sugar soft drinks: >8 g of sugar/100 mL; low-sugar soft drinks: <5 g of sugar/100 mL; medium-sugar soft drinks: 5–8 g of sugar/100 mL; other soft drinks: water, fruit juice with no added sugars and milk-based drinks.
*Average sugar content per 100 g/100 mL or item/unit (cake-type snacks and chocolate and confectionery) as reported in data.
†Sugar purchases per person across the food groups are based on full dataset of 2013 only (n=32 620), aggregated first to total GB using weights provided by Kantar Worldpanel and divided by number of persons (total GB and by income groups) and days in a year. Total GB population figures are based on Kantar Worldpanel estimates of the number of households in income brackets, taking into account the share of households of different sizes (one, two, three or four members and for households that had five or more members we used an average size of five). Total Great Britain population estimate (2013): ~59.5 million, from which 27% are in households with annual income <£20 000 (low income), 40% are in households with income £20 000–£49 000 (middle income) and 17% are in households with income >£50 000 (high income). Households for which income is unknown or unanswered are excluded (14%).
SSB, sugar-sweetened beverages.