Table 7

Cohen’s kappa scores for intercoder reliability (79/368 recoded=21.5%)

Modes of stem cell therapy offered0.9672
Advertised stem cell treatment targets0.9009
Other treatments offered that reference stem cells0.9268
States evidence of inefficacy1.0000
States that there is limited evidence of efficacy1.0000
States general risks1.0000
States risks specific to mode of therapy1.0000
States regulatory status0.9617
States therapy is experimental or unproven0.9660
Uses hype language1.0000