Table 1

Quantitative comparisons between quitters and non-quitters

Theme*A: Number of smokers with theme
Number of quitters with theme (% out of n=16)Number of non-quitters with theme (% out of n=16)B: Number of consultations with theme (%)C: Total number of occurrences overallD: Mean frequency of mentions in consultations in which theme appears (ie, columns C/B)
Quitters out of 30 consultations, n (%)Non-quitters out of 29 consultations n (%)Quitters, non- quittersQuitters, non- quitters
Negotiating the smoker–adviser relationship
 Lifeworld talk10 (63)9 (56)19 (63)18 (62)75, 453.95, 2.5
 Adviser being non-judgemental4 (25)3 (19)6 (20)5 (17)9, 101.50, 2.00
 Adviser praise10 (63)9 (56)22 (73)20 (69)64, 532.91, 2.65
The roles of the adviser and the smoker in the quit attempt
 Receiving biomedical information and advice14 (88)11 (69)25 (83)16 (55)106, 484.24, 3.00
 Importance of support8 (50)5 (31)14 (47)6 (21)31, 132.21, 2.17
 Mentioning side effects of medication9 (56)8 (50)12 (40)11 (38)34, 262.83, 2.36
 Adviser mentioning relapse4 (25)3 (19)9 (30)6 (21)12, 61.33, 1.00
 Motivational talk5 (31)5 (31)15 (50)12 (41)37, 342.47, 2.83
 Confidence in being able to quit3 (19)1 (6)8 (27)2 (7)8, 31.00, 1.50
 Need for willpower8 (50)7 (44)9 (30)13 (45)17, 181.89, 1.38
 Collaborative talk (eg, ‘we’)10 (63)8 (50)20 (67)15 (52)67, 513.35, 3.40
 Ownership of the quit5 (31)4 (24)8 (27)5 (17)16, 62.00, 1.20
 Managing smoker expectations of the programme5 (31)9 (56)9 (30)11 (38)19, 302.11, 2.73
 The use of quit props and strategies11 (69)10 (63)22 (73)22 (76)73, 393.32, 1.77
 ‘Open-door’ talk (invitations to informal consultations between the formal ones)9 (56)7 (44)10 (33)8 (28)15, 121.50, 1.50
 Monitoring and surveillance14 (88)15 (94)21 (70)17 (59)38, 381.81, 2.24
Smoker and adviser misalignment on reasons for smoking, relapsing and quitting
Smoker explanations for smoking
 Stress6 (38)9 (56)8 (27)13 (45)19, 172.38, 1.31
 Social factors4 (25)3 (19)6 (20)4 (14)8, 61.33, 1.50
 Financial reasons5 (31)5 (31)5 (17)6 (21)6, 81.20, 1.33
 Health problem8 (50)11 (69)8 (27)13 (45)19, 322.38, 2.46
Smoker explanations for wanting to quit
 Quitting for families (including children)5 (31)3 (19)6 (20)3 (10)15, 32.50, 1.00
 Obligations to self and others2 (13)1 (6)4 (13)1 (3)6, 11.50, 1.00
 Negative feelings towards smoking1 (6)3 (19)1 (3)5 (17)1, 51.00, 1.00
 Negative impact of smoking on appearance (eg, Ageing effects) or identity (eg, Smelly)1 (6)3 (19)2 (7)5 (17)2, 81.00, 1.60
Adviser-suggested motivator for smoker to quit
 Financial4 (25)6 (38)10 (33)8 (28)14, 91.40, 1.13
 Health scare tactics4 (25)3 (19)5 (17)3 (10)8, 51.60, 1.67
  • *Themes shown here have been selected from a larger pool for this paper.

  • (A) number of quitters and non-quitters for which each theme was identified (second and third columns); (B) number of consultations overall in which each theme was identified (middle columns); (C) total number of occurrences in all consultations (penultimate column); (D) relative frequency with which themes were used in individual consultations (final column). In the narrative text we only consider values for A and D.