Table 3

Results: five core themes and their respective subthemes

Core themeSubthemes
Theme 1
Attitudes towards blood
‘Universal’ physiological purpose
Ownership of blood
Blood as renewable
Cultural symbols
Theme 2
Blood donations as ‘a good thing’
Benefit to others
Benefit to self
Theme 3
Donation disincentives
Fears and concerns
Lack of awareness
Lack of accessibility
Lack of impetus
Social norms
Theme 4
Recipient matters
‘Seeing the fruits of your goodwill’
‘Family first’
Help for all
Theme 5
Donor matters
Preference for family donors
Donor’s health matters
Donor’s character matters
Feelings towards the donor