Table 1

Readership of selected newspapers 201340 41

CategoryDaily MailDaily MirrorThe TelegraphThe Guardian
Circulation1 863 0001 058 500555 600204 400
Average age58Not given6144
Readership 65+45%34%46%21%
Gender51% female54% male52% male52% male
Social class ABC1*64%43%87%89%
Predominant geography (Mori 2005)83% outside London 
and Scotland
NorthEast and South EastLondon
Predominant political stance**RightLeftCentre rightCentre left
Market designationTabloidTabloidBroadsheetBroadsheet
  • * Social gradings A-E are based on 2011 UK census data. ABC1 represents higher & intermediate to clerical and junior occupations. ** Political stance reflects party affiliation in the most recent general election. (Right: Conservative, UKIP; left: Labour, Green; Centre right: Conservative, Liberal Democrat; Centre left: Labour, Liberal Democrat.)