TableĀ 1

Recruitment methods to SHARE

Recruitment methodStrengthsWeaknesses
Face-to-face recruitment in OPD and GPHigh sign-up rate (around 90% of those approached agree to join), improves visibility of research within the NHSLabour intensive, recruiter dependent
Letters included with OPD appointmentsReturn rate 10%. Where accompanied by personal letter from consultant, it rises to 17%.Relies on goodwill of appointments staff. Time of NHS admin staff, until now, has been given free but cost may be a consideration in the longer term
Direct email from institution leadLow cost, quick sign-up, most of whom have viable email addresses which facilitates future contacts. Around 10% sign up.Can only really be performed infrequently. Most larger organisations prefer to advertise SHARE in internal staff news magazines, but this diminishes impact.
Advertising on Radio
Parking tickets
Wide audience reach. Advertisements may raise awareness which improves uptake when participants are approached face to face.Expensive and not clear to what extent it contributes to overall participation.
Facebook advertisementsTargets a younger audience than that of OPD clinicsLarge numbers of website clicks but relatively few sign-ups
  • GP, general practitioner; OPD, outpatient department; NHS, National Health Service.