Trends in main outcome measures by survey month*
| November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | |
|---|---|---|---|---|---|---|---|
| Drinker status: base—all respondents (N) | 1689 | 1660 | 1712 | 1674 | 1679 | 1711 | 1720 |
| Drinkers | 71.2 | 65.9 | 66.1 | 65.2 | 67.7 | 66.6 | 68.0 |
| (67.8 to 72.5) | (63.4 to 68-2) | (63.7 to 68.5) | (62.6 to 67.7) | (65.3 to 70.1) | (64.2 to 68.9) | (65.7 to 70.2) | |
| Awareness: base—all drinkers (N) | 1102 | 1035 | 1103 | 1037 | 1109 | 1098 | 1141 |
| Heard of guidelines | 85.1 | 87.1 | 88.6 | 88.6 | 86.5 | 85.9 | 88.4 |
| (82.7 to 87.1) | (84.8 to 89.0) | (86.5 to 90.4) | (86.4 to 90.5) | (84.2 to 88.5) | (83.6 to 87.9) | (86.4 to 90.2) | |
| Knowledge of new guideline: base—all drinkers (N) | 1104 | 1035 | 1111 | 1040 | 1119 | 1100 | 1143 |
| Below 14 units per week | 18.3 | 17.9 | 23.4 | 19.8 | 19.3 | 19.9 | 19.9 |
| (15.8 to 21.1) | (15.5 to 20.6) | (20.6 to 26.1) | (17.2 to 22.6) | (16.8 to 21.8) | (17.5 to 22.6) | (17.5 to 22.5) | |
| 14 units per week | 19.4 | 20.6 | 29.0 | 27.1 | 24.4 | 24.7 | 26.3 |
| (16.8 to 22.2) | (18.1 to 23.5) | (26.0 to 31.8) | (24.1 to 30.2) | (21.7 to 27.0) | (22.1 to 17.6) | (23.7 to 29.1) | |
| Above 14 units per week | 32.0 | 33.2 | 22.1 | 29.7 | 27.7 | 27.1 | 25.5 |
| (29.0 to 35.1) | (30.2 to 36.4) | (19.4 to 24.7) | (26.6 to 32.8) | (24.7 to 30.4) | (24.5 to 30.0) | (23.0 to 28.3) | |
| Not aware of drinking guidelines | 14.9 | 13.0 | 11.4 | 11.4 | 13.5 | 14.1 | 11.6 |
| (12.8 to 17.3) | (11.0 to 15.2) | (9.5 to 13.4) | (9.5 to 13.4) | (11.4 to 15.7) | (12.1 to 16.3) | (9.8 to 13.6) | |
| Aware of but doesn't know guideline | 15.4 | 15.3 | 14.2 | 12.1 | 15.1 | 14.1 | 16.7 |
| (13.1 to 18.1) | (13.1 to 17.8) | (12.7 to 17.0) | (10.3 to 14.7) | (13.6 to 18.1) | (12.1 to 16.5) | (14.6 to 19.2) | |
| Exposure in last month: base—drinkers who gave a figure for the guideline (N) Multiple responses permitted | 771 | 742 | 822 | 786 | 804 | 804 | 856 |
| Product labels | 20.8 | 19.4 | 17.8 | 14.3 | 21.0 | 18.7 | 21.8 |
| (17.8 to 24.2) | (16.5 to 22.7) | (15.1 to 20.9) | (11.8 to 17.2) | (18.1 to 24.2) | (16.0 to 21.8) | (19.0 to 24.9) | |
| TV/radio | 35.8 | 32.5 | 64.8 | 54.0 | 50.9 | 44.2 | 47.2 |
| (32.1 to 39.7) | (28.9 to 36.2) | (61.2 to 68.3) | (50.1 to 57.9) | (47.2 to 54.6) | (40.6 to 47.9) | (43.7 to 50.8) | |
| Newspapers/magazines | 16.5 | 15.0 | 24.3 | 22.9 | 20.5 | 17.7 | 19.8 |
| (13.8 to 19.7) | (12.4 to 18.0) | (21.2 to 27.6) | (20.0 to 26.3) | (17.7 to 23.6) | (15.2 to 20.6) | (17.2 to 22.7) | |
| Websites/social media | 5.7 | 6.3 | 7.5 | 5.3 | 8.8 | 6.4 | 8.4 |
| (4.2 to 7.8) | (4.6 to 8.7) | (5.6 to 9.8) | (3.9 to 7.2) | (6.8 to 11.4) | (4.8 to 8.5) | (6.6 to 10.6) | |
| Shops/supermarkets | 8.6 | 8.0 | 6.7 | 7.7 | 7.9 | 5.2 | 8.2 |
| (6.6 to 11.0) | (6.2 to 10.4) | (5.2 to 8.8) | (6.0 to 10.0) | (6.2 to 10.1) | (3.8 to 7.0) | (6.4 to 10.3) | |
| Pubs/bars/restaurants | 13.2 | 12.8 | 11.3 | 10.1 | 11.2 | 8.6 | 10.8 |
| (10.8 to 16.1) | (10.4 to 15.6) | (9.2 to 13.9) | (8.0 to 12.6) | (9.0 to 13.8) | (6.7 to 10.9) | (8.1 to 12.5) | |
| At place of work/study | 7.1 | 6.0 | 7.2 | 8.0 | 8.1 | 6.6 | 8.6 |
| (5.1 to 9.6) | (4.4 to 8.1) | (5.4 to 9.5) | (6.1 to 10.5) | (6.3 to 10.4) | (4.9 to 8.7) | (6.8 to 10.8) | |
| Talking to health professionals | 10.8 | 6.9 | 6.9 | 5.3 | 8.1 | 7.0 | 6.7 |
| (8.7 to 13.5) | (5.3 to 9.1) | (5.3 to 9.1) | (3.9 to 7.4) | (6.3 to 10.3) | (5.4 to 9.1) | (5.2 to 8.6) | |
| Posters/booklets at health service | 11.5 | 10.6 | 9.6 | 9.0 | 12.0 | 8.3 | 10.5 |
| (9.2 to 14.2) | (8.5 to 13.2) | (7.6 to 12.1) | (7.1 to 11.4) | (9.8 to 14.6) | (6.5 to 10.6) | (8.6 to 12.9) | |
| Talking to friends/family/colleagues | 7.6 | 5.1 | 9.2 | 8.3 | 8.9 | 6.6 | 9.6 |
| (5.8 to 9.9) | (3.7 to 7.1) | (7.3 to 11.5) | (6.5 to 10.7) | (7.1 to 11.1) | (5.0 to 8.6) | (7.7 to 11.9) | |
| Other | 1.5 | 1.2 | 0.3 | 0.6 | 0.4 | 0.5 | 0.3 |
| (0.8 to 2.8) | (0.6 to 2.4) | (0.1 to 1.2) | (0.3 to 1.5) | (0.1 to 1.1) | (0.1 to 1.5) | (0.1 to 1.0) | |
| None of the above | 26.4 | 32.3 | 7.4 | 13.3 | 15.5 | 23.3 | 15.0 |
| (23.1 to 30.0) | (28.7 to 36.0) | (5.7 to 9.7) | (10.9 to 16.2) | (13.0 to 18.4) | (20.3 to 26.7) | (12.7 to 17.7) |
*All figures are percentages with 95% CIs in parentheses unless otherwise stated. Bold text indicates significant differences compared with December 2015 based on 95% CIs.