TableĀ 1

Member characteristics*

ControlDiabetes-specificMember perspectiveProvider recommendationDiabetes-specific+e nhanced active choice
(N=3665)n=737n=753n=766n=701n=708
Female (%)145 (19.7)152 (20.2)152 (19.8)134 (19.1)146 (20.6)
Age, mean (SD)55.9 (10.9)55.2 (10.7)55.0 (10.8)55.4 (10.0)56.0 (10.6)
  • *This is the age and gender distribution of the primary Vitality member (not necessarily the email reader or primary shopper).