Table 1
Website visitors and completion numbers at each page
| Stage in journey | User starting N | User dropout N | Screenshots |
|---|---|---|---|
| Page 0 Reach heart age tool website | 1 439 486 | 355 224 |  |
|
Page 1 Enter demographics, ask for previous CVD** | 1 084 262 | 184 359 |  |
|
Page 2 Smoking status, height and weight | 899 903 | 61 132 |  |
|
Page 3 Cholesterol and blood pressure | 838 771 | 129 857 |  |
|
Page 4 Medical conditions | 708 914 | 133 132 |  |
|
Page 5 Result | 575 782 | – |  |
CVD, cardiovascular disease.