Table 2

Friends and family who smoke

Mean (SD)
Hole in throatToddler in smoke cloudCrying womanMouth diseaseBreathing maskBaby in incubatorMan who quitDiseased lungCadaver
How likely would you be to talk about this label with (1=not at all likely, 7=extremely likely)
 A. Friends who smoke?4.6 (2.17)4.6 (2.26)4.1 (2.31)4.6 (2.15)4.2 (2.24)4.4 (2.27)4.1 (2.31)4.6 (2.21)4.5 (2.13)
 B. Parents (children)4.7 (2.26)4.9 (2.20)4.4 (2.31)4.6 (2.24)4.5 (2.3)4.6 (2.32)4.2 (2.33)4.6 (2.28)4.5 (2.28)
 C. Siblings?4.4 (2.32)4.6 (2.34)4.3 (2.34)4.6 (2.35)4.3 (2.34)4.5 (2.36)4.3 (2.36)4.4 (2.37)4.5 (2.31)
 D. Teachers (coworkers)?3.8 (2.37)3.9 (2.40)3.6 (2.30)3.8 (2.36)3.6 (2.27)3.7 (2.39)3.7 (2.30)3.7 (2.31)3.6 (2.27)
 E. Doctors?4.0 (2.44)4.0 (2.49)3.7 (2.44)4.0 (2.38)3.8 (2.38)3.9 (2.50)3.7 (2.42)3.9 (2.41)3.8 (2.38)
This label makes me think about my family members who smoke (1–100)65.3 (33.95)68.3 (32.98)63.5 (34.05)66.8 (33.56)64.7 (33.15)60.9 (36.74)55.8 (35.20)69.5 (32.36)69.9 (32.47)
Looking at the label makes me feel like smoking could hurt the health of my close friends or family members (1=not at all, 7=completely)5.6 (1.83)5.9 (1.61)5.6 (1.72)5.6 (1.71)5.6 (1.76)5.6 (1.78)4.4 (2.27)5.9 (1.66)5.77 (1.6)
If you were looking at these warning labels together, which ones do you think you would talk about the most? (choose 3)45.5%40.9%14.6%54.5%15.5%33.3%14.1%46.0%28.6%
Do any of these warning labels make you think about your friends? (choose 3)36.8%45.6%27.9%47.1%16.9%36.8%18.4%39.7%22.8%
Do any of these warning labels make you think about your family? (choose 3)26.1%45.7%31.2%31.9%30.4%26.8%18.8%43.5%36.2%