Themes mentioned in articles across the publication types
| Number of articles including each theme | ||||
|---|---|---|---|---|
| Theme | All publications (n=112) | Broadsheet (n=61) | Middle market (n=23) | Tabloid (n=28) |
| Michael Douglas’ disclosure | 50 (45%) | 25 (41%) | 14 (61%) | 11 (39%) |
| Health information | ||||
| Link oral cancer and HPV | 112 (100%) | 61 (100%) | 23 (100%) | 28 (100%) |
| Incidence of oral cancer | 61 (54%) | 29 (48%) | 13 (57%) | 19 (68%) |
| Information about HPV | ||||
| Cause of cervical cancer | 63 (56%) | 33 (54%) | 12 (52%) | 18 (64%) |
| 100 variants of HPV | 11 (10%) | 5 (8%) | 3 (13%) | 3 (11%) |
| 8/10 will contract HPV | 12 (11%) | 5 (8%) | 3 (13%) | 4 (14%) |
| 90% will contract HPV by age 25 | 6 (5%) | 6 (10%) | 0 | 0 |
| Better prognosis and survival | 18 (16%) | 4 (7%) | 10 (43%) | 4 (14%) |
| Diagnosis and treatment | 29 (26%) | 10 (16%) | 10 (43%) | 9 (32%) |
| Symptoms and screening | 36 (32%) | 15 (25%) | 10 (43%) | 11 (39%) |
| Riskiness of oral sex | 83 (74%) | 42 (69%) | 20 (87%) | 21 (75%) |
| Vaccination of boys | 40 (36%) | 22 (36%) | 6 (26%) | 12 (43%) |
HPV, human papillomavirus.